Drawboard is a SaaS Scaleup creating a world that works without paper, with a niche in Design & Construction. We do this by creating the world's best document markup and collaboration platform - think Google Docs for PDFs, and with a super slick modern interface and experience. You may know us as being globally pre-installed on Microsoft Surface devices, helping millions of people replace physical paper with a digital pen.
Drawboard is a young and progressive Software-as-a-Service team looking to strengthen our presence in the Architecture, Engineering, and Construction tech market (and other document-heavy markets) in Australia, the US, and across the world. Our customers span the largest engineering and design companies in the world.
The Benefits Great compensation, including a chance to be involved in equity options to be part of our journey.
Flexible work - work from home or work from an office.
Premium hardware to suit the job.
A great social atmosphere with the team, both virtually and in-person.
Be part of a team and vision that is contributing to a greener, more sustainable world.
A chance to make an impact on the workflow of tens of millions of people with a new-to-the-world product.
The Role You will own Drawboard's data & analytics end to end for Product, UX, Marketing and Finance agendas.
Drawboard requires an experienced data and analytics professional to develop a stable, reliable system that produces clean data so that it can be used for decision making.
Experience in either growth/product marketing, product management or UX is a big plus.
This person needs to:
Have demonstrated knowledge in all elements of data & analytics setup including web analytics, ETL/ELT, Databases, Data Visualisation. Have at least basic data engineering skills in SQL, R, Python or similar. You will need to be able to work independently and source data with minimal assistance from our engineering team. Be hands-on and pragmatic. You will be joining Drawboard as its first wholly responsible for all data tasks. We understand you won't be an expert in everything data related, but we need someone willing to do their best trying new things and managing multiple tasks at once. Be business savvy, and show a hunger for understanding the business, products and strategy. If you aren't able to be proactive and understand the business goals and business mechanics, you are unlikely to be successful as you will need to fill the gaps, where they exist, of interpretation of what the business needs from its data. The main tasks involve working with various teams:
Product Team Drawboard PDF attracts thousands of new users each day, and maintains a monthly user base in the hundreds of thousands. It's a very diverse user base ranging from general audiences to very specific segments.
You will need to apply your data skills to determine segments of users based on user properties, events and other analytics to classify our user base into meaningful groups.
You will need to own the funnel metrics for the lifetime of a user, from a new installation all the way through to a subscribed and happy user. Together with the product team, you will need to help determine how this can be optimised as a small change in retention in our many thousands of new users can produce big changes to business success.
Help our product team determine what the product's key value proposition to the various segments of our user base are.
Help determine the best north star metrics relevant to Drawboard.
Create and maintain product metrics for our company internal dashboard.
Design trigger-based email and in-app communications.
Help design weekly/monthly lead lists for our sales team to engage for upsells based on user behaviour.
Finance Help our finance team determine CAC and LTV to ensure we're pricing correctly, what acceptable product decisions influence our retention and churn balance and how to optimise our sales & marketing spend.
Next Steps Check out our website and products. You can try them free here:
To be considered, you must tell us why you like our software, and why creating a world that works without paper is important to you.
We love working with people that are a strong culture fit with our team, because if we're a fit, we know you'll love it too. We like to have fun, create a better world, look out for each other, and make sure everyone feels respected in a diverse and inclusive environment. We'd love to hear from you if this sounds like you!
Additional Responsibilities Deliver a user/lead list report each week/month that lists the top users and potential leads based on analytics.
Provide our sales team highlighted leads to engage for Drawboard PDF enterprise, or Drawboard Projects candidates.
Help influence what individual data we collect and what questions we ask in the user onboarding and journey to enrich our data for marketing & sales efforts.
For example, how can we extrapolate our data set to include users from the same company, or those who share with others in Store+Share? Can we get users to fill in their company name reliably, etc.?
How can we classify companies (or groups of users) with meaningful behaviours like those who use the measuring tools, those who use the broader AEC toolset, those who predominantly use ink, those who use the document builder, those who only use Drawboard PDF to view (i.e. not a valuable user), etc.?
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