Senior Account Director - Luxury PRAgency: Red Agency
Job Description Summary: The SAD begins to assume the majority lead in terms of providing strategic direction to clients and also on certain aspects of business direction (in terms of functional plans) to the MDs/CEO.
The SAD will start to become more heavily involved in medium and long-term resource planning across the HSO team, as well as become more responsible for individual HSO team member development.
The SAD will also play a key role in driving the business forward through the identification of new business opportunities and proposal/pitch documentation.
THE ROLE: We're looking for a Senior Account Director, Luxury to join our team and help build our growing luxury practice, including some of Australia's most established luxury brands.
From automotive, travel and alcohol brands, you'll be the client lead for the luxury portfolio, and be responsible for establishing and growing our clients' brands in their respective fields.
Leading some of Australia's biggest sponsorships, talent partnerships and media relations programmes, you'll be a self-starter who loves being out and about and connecting your clients with incredible opportunities.
You'll have a passion for the latest luxury trends, know the luxury landscape inside out, and be a close advisor to our clients on how to build their brands.
In addition, you'll have strong and established senior media contacts and luxury network.
KEY RESPONSIBILITIES: Plan, write and present highly complex materials, presentations and communications plans.Own logical and creative strategies, client programs, projects and/or events and ensure the quality of work meets clients' objectives in the most effective manner.Manage highly complex client engagement, know each client's objectives, perspectives, issues and requirements.Develop sound communications and media relations strategies, creative executions, accurate budgets and timelines with input from the team, reviewing their contributions and coaching them to develop their skills.Develop project/program KPIs in conjunction with the team, ensure these are being met and manage client expectations.Demonstrate highly complex creativity.Form and direct strategy in an issues and crisis situation.Manage workflow by delegating and monitoring works, gathering resources, implementing productivity standards, resolving problems and implementing new procedures as required.Own client programs, projects and/or events and ensure the quality of work meets clients' objectives in the most effective manner.Own and drive strong relationships across multiple levels within the client base, ensuring regular visibility with key contacts.Lead and participate in brainstorms.Achieve high levels of client satisfaction, driving and motivating team members to provide superior service whilst maintaining agency profitability.Develop and grow each client account financially both within the current program and beyond.WHAT YOU BRING: A degree in Communications, Public Relations or Journalism (or similar) would be great (but not mandatory).Experience and contacts within the Australian media, with key relationships across news, lifestyle, luxury, food and beverage and travel.A minimum of eight years full-time in agency or similar experience and proven proficiency to perform tasks required to a high standard.Contract Type: Permanent
Equal Opportunity Employer: Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
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