Senior Account Director - Luxury PR
Agency : Red Agency
Job Description Summary :
The SAD begins to assume the majority lead in terms of providing strategic direction to clients and also on certain aspects of business direction (in terms of functional plans) to the MDs/CEO. The SAD will start to become more heavily involved in medium and long-term resource planning across the HSO team, as well as become more responsible for individual HSO team member development. The SAD will also play a key role in driving the business forward through the identification and of new business opportunities and proposal/pitch documentation.
ABOUT HAVAS Red
We are HAVAS global, earned-first agency that puts cultural clout, creative magic and strategic insight at the heart of everything we do. We help brands become part of consumer conversation by thinking big, different and bold, with attention-grabbing creative driven by strategic cultural insight that is authentic, engaging, entertaining, informative and provocative.
As a global network with over 30 offices worldwide, we pride ourselves on our borderless thinking that transcends market, channel and discipline. From content to social to experiential to influence to editorial, our work delivers on every level.
The pride we have in our work goes hand in hand with a culture that's passionate, vibrant and bloody good fun. We believe that people are our most vital asset because they are different. Different to one another and different to the norm. Diverse perspectives fuel our curiosity and fresh thinking.
THE ROLE
We're looking for a Senior Account Director, Luxury to join our team and help build our growing luxury practice, including some of Australia's most established luxury brands. From automotive, travel and alcohol brands, you'll be the client lead for the luxury portfolio, and be responsible for establishing and growing our clients' brands in their respective fields. Leading some of Australia's biggest sponsorships, talent partnerships and media relations programmes, you'll be a self-starter who loves being out and about and connecting your clients with incredible opportunities.
You'll have a passion for the latest luxury trends, know the luxury landscape inside out, and be a close advisor to our clients on how to build their brands. In addition, you'll have strong and established senior media contacts and luxury network.
For this role, you will need to demonstrate that you have your finger on the pulse and are up to date on all the latest trends in culture, travel and luxury. You will understand what makes a story great and have amazing media contacts, proven through your experience working within an agency context, or in an in-house role with a significant focus on media relations.
In addition, you will have the skills to demonstrate autonomy, judgement, adaptability and responsibility to manage client activities and junior members of the team who help implement them. This position reports to a Client Services Director / Managing Partner.
We encourage people from diverse backgrounds, identities, beliefs, age and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us. We look forward to meeting you.
KEY RESPONSIBILITIES
Be the wow factor for clients, Be a proactive and supportive client partner!
Plan, write and present highly complex materials, presentations and communications plans.
Own logical and creative strategies, client programs, projects and/or events and ensure the quality of work meets clients' objectives in the most effective manner.
Manage highly complex client engagement, know each clients' objectives, perspectives, issues and requirements.
Develop sound communications and media relations strategies, creative executions, accurate budgets and timelines with input from the team, reviewing their contributions and coaching them to develop their skills.
Develop project/program KPIs in conjunction with the team, ensure these are being met and manage client expectations.
Demonstrate highly complex creativity.
Form and direct strategy in an issues and crisis situation.
Manage workflow by delegating and monitoring works, gathering resources, implementing productivity standards, resolving problems and implementing new procedures as required.
Own client programs, projects and/or events and ensure the quality of work meets clients' objectives in the most effective manner.
Own and drive strong relationships across multiple levels within the client base, ensuring regular visibility with key contacts.
Oversee the process of client briefs, including broader HAVAS Village briefs, ensuring the team has a clear understanding of each brief.
Lead and participate in brainstorms.
Achieve high levels of client satisfaction, driving and motivating team members to provide superior service whilst maintaining agency profitability.
Develop and grow each client account financially both within the current program and beyond.
WHAT YOU BRING
A degree in Communications, Public Relations or Journalism (or similar) would be great (but not mandatory).
Experience and contacts within the Australian media, with key relationships across news, lifestyle, luxury, food and beverage and travel.
A minimum of eight years full-time in agency or similar experience and proven proficiency to perform tasks required to a high standard.
Contract Type : Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
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