MINISO is a leading retailer and variety store chain specializing in household and consumer goods, including cosmetics, stationery, toys, and kitchenware. With a global presence, we are committed to providing our customers with high-quality products at affordable prices. The brand is known for its innovative approach, combining "extreme affordability" with "interest-based consumption" through collaborations, trendy designs, and cutting-edge technology. Today, MINISO operates over 5,000 stores in 100 countries, bringing joy and high-quality life experiences to consumers globally.About the role:The Sales and Marketing Manager will be responsible for developing and executing advertising and sales strategies to drive brand growth and market presence in Australia. This role will focus on increasing customer engagement, boosting sales performance, and ensuring that MINISO's unique brand value is effectively communicated. The ideal candidate will lead the advertising and sales teams to meet business objectives and drive long-term profitability.Key Responsibilities:Develop and implement innovative advertising campaigns to promote MINISO's products and services in line with global and local business strategies.Coordinate and manage both digital and traditional media strategies, ensuring consistent brand messaging across all platforms.Collaborate with creative teams and external agencies to produce engaging promotional content that resonates with Australian consumers.Sales Strategy:Lead the development and execution of sales strategies to meet revenue goals and drive market share.Analyze market trends and customer preferences to refine sales tactics and optimize results.Set and monitor sales targets for stores and e-commerce channels, ensuring alignment with the company's growth objectives.Campaign and Market Management:Oversee the planning and execution of advertising campaigns, promotions, and sales events to maximize brand visibility and product sell-through.Conduct market research and analysis to identify new opportunities, customer segments, and growth areas.Work closely with the merchandising and product teams to ensure effective promotion and timely introduction of new products.Client and Stakeholder Management:Build and maintain strong relationships with key clients, partners, and external stakeholders to promote MINISO's brand presence in Australia.Negotiate contracts and manage relationships with media, advertising agencies, and other partners.Team Leadership and Development:Lead and mentor the advertising and sales teams, fostering a high-performance culture focused on collaboration, creativity, and customer satisfaction.Provide regular training and performance reviews for staff, ensuring skill development and alignment with business goals.Collaborate with cross-functional departments, including finance, operations, and product development, to support overall business objectives.Key Qualifications and Skills:Bachelor's degree in marketing, advertising, business, or a related field.Proficiency in Chinese as a working language is essential.Minimum of 5 years of experience in advertising, sales, or marketing management, preferably in retail or FMCG.Proven track record of creating and executing successful sales and advertising campaigns.Strong knowledge of both digital marketing and traditional advertising methods.Excellent leadership and team management skills, with experience in motivating and guiding cross-functional teams.Outstanding communication, negotiation, and interpersonal skills to manage both internal teams and external partners.Ability to analyze market trends and adjust strategies to meet changing consumer demands.Financial acumen with experience managing budgets and reporting on campaign effectiveness.Ability to work collaboratively with cross-functional teams and senior management.
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