Senior Digital Marketing Manager - Carrum Downs (Ritchies Head Office) About Us
Ritchies Supermarkets & Liquor Stores has been a trusted name in Australian retail for over 150 years, delivering quality, value, and exceptional customer service. With an expansive national presence, we're now seeking a Senior Digital Marketing Manager to lead our digital transformation, drive omnichannel strategies, and elevate customer engagement across our supermarket and liquor businesses.
If you're passionate about innovative digital solutions and leading impactful campaigns that deliver measurable results, this is your chance to take the lead in shaping the future of our brand!
About the Role
As the Senior Digital Marketing Manager , you will spearhead strategic digital campaigns and e-commerce initiatives, helping us reach ambitious revenue goals while enhancing the overall customer experience. Reporting to the Head of Marketing , you'll lead a talented digital team, collaborate with cross-functional teams, and partner with top-tier agencies to ensure seamless, data-driven execution.
Your mission: create a unified and engaging customer experience whether they interact with us online, in-store, on social media, via apps, or email .
Key Responsibilities Develop and execute integrated digital marketing strategies across all business channels, aligning with company growth objectives. Drive online sales , customer acquisition, and brand loyalty through innovative campaigns and performance marketing. Lead key areas including SEO/SEM, PPC, social media, email marketing , and website optimisation to maximise engagement and conversion. Use analytics tools (Google Analytics, Shopify) to monitor KPIs, identify opportunities, and refine campaigns to deliver measurable results. Collaborate with internal creative, tech, and merchandising teams to enhance the digital customer journey and user experience. Manage and optimise marketing budgets, ensuring every dollar drives results. About You Proven success in leading digital marketing and e-commerce strategies with a focus on omnichannel environments. Strong analytical skills with experience using platforms such as Google Analytics, Shopify, and CRM tools to drive actionable insights. A results-driven mindset, with a history of delivering campaigns that exceed performance and revenue targets. Exceptional leadership and project management skills, with the ability to prioritise and adapt in a fast-paced, dynamic environment. A creative problem-solver with the technical expertise to integrate digital tools and channels seamlessly. A passion for retail, innovation, and delivering a best-in-class customer experience. Why Join Ritchies? Lead a high-impact role with the freedom to innovate and drive digital transformation in a growing, forward-thinking organisation. Enjoy a collaborative, supportive environment with ample career growth opportunities. Work with a company that values community, diversity, and creative thinking. Competitive salary package with performance incentives. Be part of an Australian brand that customers know, trust, and love. Ready to Take the Lead?
If you're ready to take the next step in your digital marketing career, we want to hear from you!
For a confidential conversation, please click APPLY NOW to join the exciting journey at Ritchies Supermarkets & Liquor Stores.
Ritchies Supermarkets & Liquor Stores is committed to fostering an inclusive and diverse workplace. We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, women, and individuals from diverse communities.
#J-18808-Ljbffr