Join a pioneering insights agency where big qual , cultural strategy , behavioural science , smart quant and disruptive AI meet to craft impactful growth strategies for some of the most iconic and innovative brands.
We're searching for a Qualitative Research Director who thrives on curiosity , creativity , and strategic leadership . If you're passionate about understanding people and culture, and ready to guide a dynamic team in delivering insights that inspire and innovate, this is your next career move.
The Agency: Where Innovation Thrives A thriving national presence with offices across Australia, servicing global and local brands. Trailblazing frameworks : Fusing qual, quant, cultural strategy, behavioural science, and AI to disrupt traditional research methods. Purpose-driven culture : Committed to inclusivity, sustainability, and making a positive impact on the industry, people, and community. Flexibility and wellbeing : Offering hybrid working, premium salaries, bonuses, and tailored benefits to suit your lifestyle. Your Role: Lead, Innovate, Transform
As Qualitative Research Director , you will:
Shape client relationships : Be the trusted advisor, identifying opportunities to deepen partnerships and elevate their thinking. Design and lead : Create bespoke research frameworks that combine creativity, theory, and cutting-edge methodologies. Deliver powerful insights : Use a variety of qualitative techniques—ethnography, workshops, social listening—to uncover actionable insights. Inspire your team : Mentor and guide a talented group of researchers, fostering growth and delivering excellence. Stay ahead of the curve : Write thought-leadership pieces on emerging trends and cultural shifts to position yourself as an industry leader. What You Bring Deep expertise in qualitative research : A career built in agency or consultancy settings, with a focus on consumer behaviour, brand strategy, and innovation. Leadership acumen : Proven ability to inspire teams and deliver outstanding results for clients. Commercial impact : A knack for translating insights into tangible, strategic actions that drive growth. Curiosity and creativity : A genuine passion for understanding people, culture, and the ever-changing market landscape. Ready to lead the charge and make your mark? Send your CV to Rowan Haylett at or call 0449 880 582 for a confidential chat. This is your opportunity to drive change, challenge thinking, and inspire impact in the world of insights.
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