Regional Manager, Public Relations & CSR
Brisbane QLD, Australia
Req #1494Manager, Public Relations and Corporate Social ResponsibilityRegion : Brisbane, AustraliaReady for a fresh, new career?
Look no further because one of the world's most iconic brands can help you get there.Why Join Us?At Subway, "better" is baked into our DNA.
We are a brand that believes in continued improvement … in our lives, our businesses, and our planet.
Our purpose is about more than the food we serve in our restaurants.
It's centered on fueling healthy businesses and healthier lives.
It is one of the most exciting times to join the Subway team and contribute to our transformational journey.About the Role:The PR Manager for AU/NZ is responsible for supporting the development and execution of long-form PR/CSR programs; managing the successful execution of brand PR tactics and activations; managing a PR agency team for execution.
This role will report to the Head of Brand for ANZ.
The successful candidate will balance exceptional writing skills, media knowledge and relationships, a creative mindset and a "roll-up-your-sleeves" attitude to manage multiple projects and campaigns across many channels.If you feel that this is the role for you, and you are successful with your application, be ready to be
Bold ,
Empowered ,
Accountable , and ready to have
Fun
in a fast-paced and agile working environment.Planning and Strategy:Develop, implement and manage brand PR communications efforts for ANZ, working alongside the broader marketing team to ensure PR is an integrated part of campaign execution across all ATL channels.Ensure PR activities are aligned to the broader Marketing and Brand strategy, as directed by the Director of Marketing.Build and foster relationships with various publics including media, community members, partners, public affairs offices, non-governmental organizations, consumer advocacy groups, etc.
for the benefit of Subway.Monitor media coverage of the restaurant/food/consumer sector to anticipate trends and opportunities.Execution and Activation:Secure impactful earned and owned media exposure; measure impact and communicate results.Activation support – attend events, organize food and/or merchandise, finalize creative deliverables, oversee third-party activation staff.
Must be available to travel interstate and to New Zealand.Research, write, and/or edit communications materials, including (but not limited to) press releases, pitches, fact sheets, Q&As, briefing materials, talking points, key messages, emails, social media posts and presentations.Work with the Director of Marketing and Managing Director to serve as the releasing authority for information to the public and/or news media from the brand in AU/NZ as it relates to Public Relations.Act as Media Spokesperson for the brand as and when required.SUBCON25:Lead the event management and organization for the Subway ANZ convention in collaboration with the Communications Manager.Oversee the project to ensure deadlines are met from a Subway perspective and that the appropriate internal departments are aware of their role and what's required.Manage and brief the event agency and internal agency teams on deliverables.Work with agency partners and leadership team members to develop convention presentations, hype reels, speaking notes as well as convention agenda and itineraries.Issues and Crisis Management:Protect the brand by managing and mitigating external risks, including managing negative media or social media coverage, supporting with escalated guest care incidents, and working with Territory Teams on in-restaurant incidents that could generate publicity.Work with the Global Communications team on issues or stories with international impact.Control the brand narrative and community response to external issues including drafting and preparing media holding statements, community management responses and guest care Q&As.Corporate Social Responsibility:Work with government and industry bodies to understand new regulations and proposed policies to determine the potential brand/business impact.Advocate Subway's position to appropriate industry groups (i.e.
National Retail Association) to inspire change and communicate key updates to internal stakeholders.Develop mandatory corporate reports such as the APCO Packaging Report and the Modern Slavery Statement in conjunction with the appropriate departments.Management and Team:Manage AU/NZ PR and Activation agencies to ensure goals and KPIs are met.Work collaboratively with cross-functional teams including marketing, legal, guest care, internal communications, operations, development and the Food Safety and Quality Assurance team.Work collaboratively with Territory Teams to assist in rolling out PR campaigns and activations.Accountability for Australia and New Zealand PR campaign budgets.Administration:Various administrative tasks as required for PR execution and management.Skills and Abilities Required:Minimum of 5+ years of experience in public relations in a corporate or agency environment; must have a proven track record in all aspects of securing and managing high quality/high volume media coverage.Exceptional writing skills (technical, creative, effective).Fluent in written and spoken English.Proven ability to handle sensitive issues and crises under pressure and provide sound counsel to management.Self-motivated, proactive, and hard-working, with strong problem-solving, creative thinking and interpersonal skills.Working knowledge of the media and news landscape in Aus/NZ.Professional demeanor with the ability to work with a variety of stakeholders from Sandwich Artists to the CEO.Team player with the ability to work with a diverse team operating in 113 countries.Comfortable working in a fast-paced, deadline-oriented environment.Experience working with global organizations - QSR or fast casual chain restaurants and/or franchise model businesses is a plus.Demonstrated problem-solving skills.Working knowledge of social media and emerging channels.Working knowledge of Corporate Social Responsibility (CSR) principles and regional hot topic issues.Education:Bachelor Degree in Public Relations, Corporate Social Responsibility, Journalism, Communications, Marketing or related field.5+ years experience in a relatable field is preferred.
#J-18808-Ljbffr
