The world is changing faster than ever. How does change affect Australians and what matters to them? How do brands evolve to stay relevant, meaningful, and get ahead?
This exciting Strategy Consultancy holistically explores culture, decodes behaviour, and mines data at scale, to shine a big, beautiful, bright light on change.
Harnessing Culture + Behaviour + Technology
We're looking for a passionate insights-led strategist with brilliant
quantitative data
skills. Able to stitch together insights + ideas to craft strategy and tell inspiring stories.
Working closely with the Quant Strategy Director, you will work in an agile way with the other expert teams on intriguing marketing and business challenges.
You totally buy into the idea that to truly understand what's important to people, you must explore
culture
(attitudes, beliefs, values, motivations) and
behaviour
(subconscious drivers unearthed by behavioural economics theories). The icing on the cake is being tech-enabled so you can use machine learning to
mine digital data
at scale!
Project examples include : Brand (positioning, CVP and communications), Innovation (NPD, experience and journey mapping), Audience understanding (U&A and segmentations) for a mega client list of Arts, Sport, Entertainment, FMCG, Retail, Banking, and Tech clients.
Role responsibilities:
Client facing role – building rapport and understanding business
Help to unpack client problems and design quantitative research frameworks
Quantitative ad hoc work – design frameworks, survey design, and quant data analysis
Get involved and learn about cultural insights, behavioural theory, and big data
Synthesising, analysing, and contextualising data
Helping to create impactful strategies in creative, meaningful, and inspiring narratives
Our Ideal Profile:
c4+ years' quantitative experience at a strategic insights agency
essential
Experience of primary ad hoc quant in a full-service (proposal to presentation) role
Client ready – confident and capable in front of clients
Strong technical/stats skills – Q (R would be icing)
Strong writing, communication, and presentation skills
A keen interest in consumer behaviour
Vibrant, energetic, excitable curiosity in the world and people
Passionate about using insights to create amazing marketing, brand, innovation, and experience outcomes.
Culture & Benefits:
c50+ national independent consultancy – diverse, empathetic, busy, immersed, and totally engaged in really intriguing marketing and business challenges
Future-facing, tech-enabled, and highly consultative
Committed to a brighter future – B-Corp certified, Reconciliation Australia, and progressive employee benefits, such as:
Flexible working – additional leave for extra long weekends + wellness days + additional holiday + WFH or office flexibility
Heaps of social team events and community activities
Progressive parental policies and other support systems
Ongoing training and learning sessions to stimulate creative minds!
Send your CV to Gemma Lewis (Director, APAC) at Resources Group ****** or call Gemma on 0452 417 265 for a confidential discussion about this role and other related opportunities.
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