Qualitative Research Director - Retail/Fmcg Insights
Resources Group AU - Melbourne, VIC
Executive & Strategic Management
Source: uWorkin JOB DESCRIPTION
Are you an experienced qualitative researcher ready to take the next step in your career?
Are you an experienced qualitative researcher ready to take the next step in your career? Our client—a dynamic, consumer-centric brand, insights, and research consultancy—is looking for the future head of its qualitative division. Specialists in FMCG, Retail, and shopper insights, global brands across Australia and the USA trust them to deliver insights that help them grow, move confidently, and solve problems. All projects are bespoke, focusing on brand, product, and retail research, shaping brand strategy, NPD, communications testing, price optimisation, visual identity, and innovation. Are you an experienced qualitative researcher ready to take the next step in your career?
Are you an experienced qualitative researcher ready to take the next step in your career? Our client—a dynamic, consumer-centric brand, insights, and research consultancy—is looking for the future head of its qualitative division. Specialists in FMCG, Retail, and shopper insights, global brands across Australia and the USA trust them to deliver insights that help them grow, move confidently, and solve problems. All projects are bespoke, focusing on brand, product, and retail research, shaping brand strategy, NPD, communications testing, price optimisation, visual identity, and innovation.Qualitative Research Director
This is a unique and influential role for senior qualitative researchers who want to be part of something special and be the face of the qualitative division. With a seat at the leadership table, you'll have influence from day one, with uncapped room for progression, the freedom to bring your ideas to the table, and a constant stream of interesting, varied, and ad-hoc qual and mixed-method projects.
Your responsibilities: Lead projects from pitch through to presentation, with a focus on proposal writing, insight delivery, and presentation. Deepen relationships with existing and new FMCG/retail clients. Mentor, inspire, and elevate junior team members. Strategic planning, new business development, and elevating the agency's qual capabilities, tools, and ways of working with the multidisciplinary team. Jump on the tools facilitating groups, in-depths, shop-a-longs, ethnography, co-creation sessions, and workshops. This agency's values are inclusivity, balance, and collaboration—deeply integrated into its culture and working ethos. People who work here tell us they feel heard, empowered, and supported at all levels.
With a hybrid working model, 5+ weeks of annual leave, bonuses, and a four-day working week (with full pay!), they've created a progressive environment where you can thrive professionally and personally.
What we're looking for: Proven senior-level experience in qualitative research or brand strategy. A hands-on qual practitioner. FMCG & CPG/retail expertise is a significant advantage. Exceptional storytelling, presentation, and problem-solving skills. A track record of writing and winning proposals. Strong leadership skills, with experience mentoring junior researchers. Commercial acumen and the ability to think strategically. Finally, and most importantly, you'll have high levels of self-awareness, the gravitas of a senior leader, the genuine desire to grow a team, and the energy to make it happen!
Interested? Please reach out to Emily Moser at Resources Group to apply at or call me on for a confidential chat.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background. Promote local employment to your region, community or member organisation with a uWorkin Talent Community. Find out more .
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