Qual Brand Strategist - Cultural Insights, AI and Behaviour ChangeQual Brand Strategist - Cultural Insights, AI and Behaviour Change Melbourne, Aus $AUD 90-100,000 + SUPER - (posted Feb 21 2024)Job Spec: Our client, a leading cultural insights agency, pioneers the latest in cultural strategy, behavioural science, and disruptive AI technology. They love solving complex brand challenges in new and imaginative ways - and this is your chance to join them!As well as boasting an impressive list of high-profile clients, this company prides itself on being truly purpose-driven, with strong ethical values and a genuine commitment to employee well-being, flexibility, inclusivity, and equality.The RoleThanks to continued success, the Melbourne team is on the lookout for a qualitative researcher/strategist with an appetite for learning, experimenting, and pushing boundaries in the space of consumer and cultural insights.Key Responsibilities:Unpack client problems and design research frameworksSynthesising, analysing and contextualising dataDelivering impactful strategies in creative, inspiring storiesTrend blogs and written pieces detailing the changing culture of consumers and brandsSpotting opportunities to evolve client's thinking and your own across new methods and technologies (AI, Quant, behavioural science)About youMust haves:Prior experience in insights-led strategy (market research agency ideal)Vibrant, energetic, excitable curiosity in the world and peopleA psychology/behavioural science background would be interesting, but is not essentialAbout Resources GroupResources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
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