At Prospa, we exist to unleash the potential of every small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin.
The role We're on the lookout for a Performance Marketing Specialist who's ready to make an impact! You'll be at the forefront of driving growth, developing smart strategies to attract new customers and improving conversions. If you're passionate about numbers, digital journeys, and using data to optimise campaigns, you'll fit right in!
What you will be doing Running paid marketing campaigns on platforms like Google Ads, Facebook, and others to hit revenue targets. Analysing user behaviour and website performance to uncover areas for improvement. Keeping a close eye on key metrics like CPL, CPA, and ROAS to ensure everything's running smoothly. Testing and tweaking campaigns with A/B testing and creative updates across ads, landing pages, and visuals. Using data to make smart decisions that enhance user experience and boost conversions. Supporting our Conversion Rate Optimisation (CRO) strategy to help Prospa hit its marketing goals. What you'll need to succeed Solid experience in digital marketing, especially with paid media and biddable channels (Google Ads, Meta Ads, display campaigns). A knack for turning data into actionable insights and strategies. The ability to spot trends in campaigns and user behaviour and use that info to improve results. A good understanding of marketing funnels and how to target the right audience. A test-and-learn mindset, always looking for ways to experiment and improve. Excellent communication skills (both written and verbal). The ability to juggle multiple projects with attention to detail. CRM experience (Salesforce, etc.) is a bonus. Bonus points for experience with other performance media platforms and for working in fast-paced sales environments or with cross-functional teams. Don't let a confidence gap get in the way of submitting your application.
What we offer: As a busy grow getter, our benefits are here to help you be unstoppable in your mission. Whether it's a lofty career goal, investing in your family, saving the planet or simply feeling fulfilled:
Growth: There's something for everyone including learning days, a learning allowance, leadership programs, performance coaching & digital learning Wellbeing: Think fitness initiatives, seasonal programs (including massages, skin checks, family picnics and coffee carts), additional "Me Days" and access to holistic EAP coaching. Lifestyle: Find your fit with flexible working options, top notch office facilities and diverse remote/ travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave Impact: Join a business that has committed to becoming carbon neutral by June 2024. And you can tap into volunteer days, our partnership with Kiva and join a range of employee resource groups. We embrace diversity in our people and our thinking. You'll find an environment where there's always something new around the corner. It's collaborative, inclusive and respectful. A place where we celebrate who you are, naturally.
We're building the future of small business finance. Join us!
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