At Bupa, our purpose is helping people live longer, healthier, happier lives and making a better world. The Opportunity Reporting to the Senior Campaign Manager, you will be responsible for the translation of propositions into valuable, effective, and measurable campaigns and engagements within theServe & Usevalue stream, collaborating with internal stakeholdersto build strong and trusted relationshipsacross the organisation to ensure alignment of the proposition to Customer Engagement targets and outcomes. You will play a key role in supporting the Head of Customer Engagement and Senior Marketing Manager in their engagement with key internal stakeholders across the organisation, providing insights and subject matter expertise on how their desired targets translate into a series of high-level compelling, personalised, and actionable propositions and initiatives, aligning with the Customer Engagement Value Framework and Contact strategy. You will work in an end-to-end agile squad with squad members with subject matter experts covering Agile ways of working, Data Analytics and best of breed marketing technology experts. This is a permanent opportunity, and you can be based in Melbourne or Sydney when not working from home. How will I help? Key accountabilities include: Delivery of up-to-date and quality communications – the successful candidate will be able to effectively present to stakeholders including those at senior executive level. e.g. Executive Leadership TeamAccountable for the development oflegally compliant, valuable, effective, and measurable campaigns within theServe & UseCustomer Engagement value streamResponsible for understanding the risks, accountabilities, rules andWork closely with Business stakeholders to help support and drive the ongoing customer contact strategy to optimise program engagementLeading cross functional teams/team members on a variety of communications both digital and print in some instances. This will be for Compliance, Service and marketing communications.Be accountable and take ownership for ensuring you are familiar with all regulatory requirements that fall within the remit of your role and comply with them at all times. Seek guidance if you need support understanding your regulatory requirements. Notify, without delay, any potential or actual breach of regulation.Support the Head of Customer Engagement and Senior Marketing Manager in their engagement with key internal stakeholders across the organisation providing insights and SME on how their desired Customer Engagement targets translate into a series of high-level compelling, personalised, and actionable campaigns and engagements.Support the Marketing Portfolio Lead in the Quarterly Planning and Prioritisation (QPP) process, ensuring visibility and clarity in the prioritisation and calendaring of customer engagement briefs in an effective and efficient manner that drives customer and business outcomesSupport the Senior Marketing Manager to ensure the development and delivery of briefs that align to their desired Customer Engagement targetsCollaborate with the Analytics & Campaign Optimisation and Data Features to assess the effectiveness of campaigns against defined objectives.Collaborate with the PEGA and Adobe team to identify, design, develop, and implement automated deliveries of timely, relevant, and personalised customer communicationsWhat's in it for me? As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home arrangements, you'll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference What do I need? Demonstrated customer-centric design mindset; delivering customer-centric design solutions through time-tested and creative approaches and methodologiesat paceDemonstrated strong emotional intelligence; intimately understanding and empathising with Bupa customers' varying journeys and preferencesAbility to juggle between activities as directions and priorities changeEstablished problem solving, multi-tasking and coaching skillsTertiary qualifications in business, marketing or related disciplinesStrong interpersonal and communications skills that enable an individual to work in a fast-moving collaborative culture and influence the direction of the outcomeStrong creative and messaging experience with extemporarily attention to detail and design principlesThe ability to work efficiently under pressure combined with careful attention to detailAbility to clearly articulate, simplify and communicate complex issues and data to stakeholders at all levelsAbility to work with a scrum master to remove blockers and enable the team to deliver efficiently and building in learnings for future iterationsPreviouscompliance and service communicationsexperiences is an advantagePrevious Heath Insurance, PEGA or Agile experience is an advantageAbout Bupa Asia Pacific Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years. Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care. Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects. Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.
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