A full time, permanent opportunity has arisen for a talented Proposition Manager to join our Bupa Health Insurance team.
Reporting to the Senior Campaign Manager this role is responsible for the translation of propositions into valuable, effective, and measurable engagements within the associated Customer Engagement value stream, collaborating with internal stakeholders across the organisation (e.g., portfolios' product owners) to ensure alignment of the proposition to Customer Engagement targets and outcomes.
What will your responsibilities include: The launch and ongoing optimisations of propositions.Ensure propositions are taken to market following best practise channel principles following approved content and messaging style guide.Accountability for the development of valuable, effective, and measurable propositions within the associated Customer Engagement value stream.Support the Head of Customer Engagement and Campaign Leads in their engagement with key internal stakeholders across Bupa, providing insights and SME on how their desired Customer Engagement targets translate into a series of high-level compelling, personalised, and actionable propositions and initiativesSupport the Marketing Portfolio Lead in the Quarterly Planning and Prioritisation (QPP) process, ensuring visibility and clarity in the prioritisation and calendaring of customer engagement briefs in an effective and efficient manner that drives customer and business outcomesSupport the Campaign Lead to manage Campaign Squads to ensure the development and delivery of briefs that align to their desired Customer Engagement targets, the outcomes and measures of success of the Customer Engagement value stream, and more broadly, to the Customer Engagement and contact strategyCollaborate with the Analytics & Campaign Optimisation and Data Features to assess the effectiveness of campaigns against defined data features, continuously eliciting insights and recommendations that inform the understanding and improvement of their associated propositionsCollaborate with the PEGA and Adobe team to identify, design, develop, and implement automated deliveries of timely, relevant, and personalised customer communicationsYou may also carry out any other duties reasonably requested by Bupa from time to time.
Why work at Bupa? We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people's health, wellbeing, and futures.
Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do – helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier – our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health – from mental and physical, to financial, social and environmental wellbeing.
Through the Viva Healthier and Happier program, we're providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.
What do I need? Demonstrated customer-centric design mindset; delivering customer-centric design solutions through time-tested and creative approaches and methodologies at paceDemonstrated strong emotional intelligence; intimately understanding and empathising with Bupa customers' varying journeys and preferencesAbility to juggle between activities as directions and priorities changeEstablished problem solving, multi-tasking and coaching skillsTertiary qualifications in business, marketing or related disciplinesStrong interpersonal and communications skills that enable an individual to work in a fast-moving collaborative culture and influence the direction of the outcomeStrong creative and messaging experience with extemporarily attention to detail and design principlesThe ability to work efficiently under pressure combined with careful attention to detailAbility to clearly articulate, simplify and communicate complex issues and data to stakeholders at all levelsAbility to work with a scrum master to remove blockers and enable the team to deliver efficiently and building in learnings for future iterationsPrevious compliance and service communications experiences is an advantagePrevious Heath Insurance, PEGA or Agile experience is an advantageAbout Bupa Asia Pacific Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.
Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.
At Bupa, we are striving to create and sustain a safe and inclusive workplace. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.
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