About Us: Stanley College is a dynamic leader in education and training, committed to enhancing our brand profile and fostering strong connections with students, staff, and the wider community. We pride ourselves on creating an inclusive, innovative environment where both students and staff thrive. Our commitment to excellence in education is matched by our dedication to impactful marketing and communication, driving Stanley College's growth through strategic, creative, and high-quality promotional efforts across all our programs.
Role Overview: As a Promotions Officer at Stanley College, you'll play a vital role in enhancing our public profile and fostering engagement across our diverse community. Your creativity and strategic skills will drive brand visibility, support student recruitment, and contribute to our mission through dynamic promotional content. This role offers the chance to lead impactful campaigns, manage social media channels, and create meaningful connections with students, staff, partners, and the media.
Key Responsibilities Social Media & Content Creation: Manage and update Stanley College's social media and website, developing content that aligns with our mission and values. Drive visibility, engagement, and brand awareness through strategic use of analytics, storytelling, and creative campaigns. Media & Public Relations: Build and nurture relationships with media outlets to secure positive coverage. Craft and distribute engaging press releases, newsletters, and social media posts that highlight College achievements and initiatives. Event Promotion & Community Engagement: Collaborate with recruitment teams to promote events, drive student enrolment, and foster connections. Represent Stanley College at events and provide live media support. Continuous Improvement: Stay ahead of digital marketing trends and innovate our approaches to internal and external communications. Conduct trend analyses and utilise insights to enhance engagement and communication. Key Skills & Qualifications Skills: Strong strategic communication, writing, and editing abilities. Proficiency in social media tools, Canva, and digital design; knowledge of Adobe Creative Suite and event organisation. Experience: Demonstrated experience in media relations, social media management, and content creation for diverse audiences. Qualifications: A degree in Marketing, Communications, or a related field, with relevant professional experience. About You: Exceptional Communication Skills: Proven ability to craft and tailor messages for diverse audiences, both written and verbal. Media Relations Expertise: Skilled in press release writing, distribution, and building media relationships to amplify our brand. Campaign Experience: Background in contributing to broader communications campaigns, engaging students, staff, and partners effectively. Digital and Social Media Proficiency: Adept in using digital and social media channels to engage stakeholders and drive brand visibility. Strong Narrative Creation: Expertise in developing compelling stories and high-quality content across multiple formats. Technical Skills: Experience with email marketing platforms, Adobe Creative Suite, and Canva for professional and visually engaging content. Attention to Detail: A meticulous approach to quality and accuracy, ensuring all communications meet high standards. What We Offer: A collaborative and supportive work environment. Opportunities for professional development and career growth. Competitive salary and benefits. The chance to make a meaningful impact on the lives of our staff and students. Apply Now: If you are interested in joining a successful organisation committed to significant future growth, apply through SEEK today. Join Stanley College and be part of a team dedicated to excellence and innovation.
Stanley College is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you align with some, but not all, of the job requirements, we encourage you to apply—your unique perspective could be just what we're looking for!