Product Strategy & Market Research Senior Specialist (New Brand)

Details of the offer

Skip to content Production, Planning & Scheduling (Manufacturing, Transport & Logistics) Full time Add expected salary to your profile for insights BYD is a high-tech company devoted to technological innovations for a better life.
BYD is dedicated to providing zero-emission energy solutions.
As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles.
Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.
About the Role Based in BYD's Sydney office in Macquarie Park, this role will support our Product Engineering team for an upcoming new brand. On offer is a Product Strategy & Market Research Senior Specialist position and your day-to-day duties will include but not be limited to: Product Planning:•Lead the product planning process for new and existing vehicles.• Define product features, specifications, and positioning based on market needs and company objectives.• Work closely with cross-functional teams to ensure alignment between product offerings and customer expectations.• Market Analysis & Vehicle Lineup Strategy:• Conduct in-depth market analysis, including identifying trends, customer preferences, and competitive landscapes.• Develop and implement strategies for the vehicle lineup that maximize profitability and market share.• Monitor market performance, sales data, and feedback to adjust product strategies as needed.
Key requirements: 3+ years' experience in Product Planning, Product Management, or a related role within the automotive industry.
Strong knowledge of Australasia's automotive market trends, consumer needs, technologies and competitive landscape.
Excellent analytical, strategic thinking, and problem-solving skills.
If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume. BYD Australia is under rapid expansion with plenty more opportunities to arise.
If you are ready to make the most of everything you've learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.
Your application will include the following questions: Are you Australia Citizen or Permanent Resident in Australia or New Zealand? What is your Visa Subclass in Australia? (input N/A if you are not a visa holder) What is your current annual salary? What is your annual salary expectation? How many years of relevant experiences do you have? To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
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