Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone. Here at Flare, we're passionate about helping every team member grow, thrive, and realise their full potential in and outside of work. If you're a creative, customer-focused product marketer looking for your next opportunity, we invite you to apply for the role of Product Marketing Manager. As the product marketing lead for Flare's consumer portfolio, you will drive and execute positioning, customer value propositions (CVP), and product marketing programs designed to increase awareness and adoption for our products. An expert communicator and operator with commercial responsibility, you will translate product initiatives into real customer value, and play a key role in bringing Flare consumer products to life across all channels and target markets. How you'll make an impactResponsibility for commercial and customer targets for consumer products, with a focus on Flare Cars and Flare BenefitsOwn and drive market research, competitive analysis and validation strategies, building a deep understanding of market/s and customer needs, and how we may serve them better through our productsCraft, write and own CVP with a focus on key messaging frameworks and strategic narrativesEnsure CVP is regularly reviewed and optimised, in line with market conditions and product roadmapDevelop and execute product marketing programs across full marketing mix, in partnership with channel managers including lifecycle and paid performanceApply test-and-learn experimentation frameworks to support channel and messaging optimisations at scaleOwnership of product marketing metrics and reporting to contextualise performance and support quarterly planningEnable sales and leasing teams with compelling product tools to help them position and sell our products and features, and optimise/refresh accordinglyWhat we're looking for8+ years in product marketing with core responsibility for commercial outcomes, preferably in B2C SaaS or a high-growth startup environmentExperience harnessing and interpreting customer and category insights to lead large-scale initiatives to successful outcomesStrong analytical skills, with the ability to analyse market dynamics, customer segmentation, and funnel dynamics to inform actionable programsProven ability to drive business growth, achieve revenue targets, and optimise key performance metrics such as CAC, ROAS and LTVHighly sophisticated, in-depth understanding of the role of marketing channels and best practices for each, including but not limited to digital, email, ATL, print, radio/audio, BVOD and programmaticSignificant copywriting experience, with a keen eye for detail and a knack for crafting product messaging that resonates and drives users to take actionExcellent communication skills, both written and verbalExtensive experience working with external partners and in-house design teams to bring initiatives to life, including a deep understanding of what makes a good brief, how to evaluate creative work and get the best out of external and internal partnersStrong cross-functional/stakeholder management skills, with demonstrated experience working across multiple levels in complex/matrixed organisationsExperience in B2B2C, financial services or two-sided marketplaces is highly advantageousMore reasons why you'll love working at MYOB - Flare Diverse, inclusive and friendly culture Great work-life balance with our hybrid working model Annual allowance towards your office commuting costs Holistic EAP with Sonder, which extends not only to you but your immediate family. Impressive events and wellness calendar Access to online learning & development platforms, in addition to on the job training to support your growth and development Free snacks and drinks fridge (if office based) Access to numerous retail and hospitality discounts via the Flare App Flare is an equal opportunity employer and we champion diversity. Don't meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At Flare we believe that the right hire is someone who makes an addition to our culture. Moving to 'Culture Add' means adding team members who not only value Flare's workplace culture, but also bring an aspect of diversity that positively contributes to our workplace. So, if you're excited about this role, or about Flare, we'd love to hear from you!
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