Product Marketing Manager (Greentech Saas)

Product Marketing Manager (GreenTech SaaS)I'm partnering with an established GreenTech vendor with an aim to help agriculture more profitability, and environmental sustainability.We are looking for a Product Marketing Manager who will be key in transitioning to a product-led growth model for the SaaS platform.
A strategic role that will collaborate with product and sales teams to deliver effective go-to-market strategies, optimise user journeys, increase adoption and revenues.Key Responsibilities:Develop and execute GTM strategies to support product launches and long-term growth.Lead in-product marketing initiatives, such as onboarding, feature adoption, and upsell campaigns.Own and optimize growth metrics like CAC, LTV, and user activation rates.Conduct market research to understand customer needs and industry trends.Create campaigns and content to drive product awareness and retention.Collaborate with the sales team to create effective sales enablement materials.Partner with the product team to communicate customer feedback and growth opportunities.Ideal Candidate:You bring a strong analytical mindset, a passion for growth, and the ability to translate market insights into impactful strategies.
Your creativity and data-driven approach will help shape the future of sustainable, carbon-friendly agriculture practices.
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