Product Marketing

• Responsible for pre-launch and post-launch activities including positioning the product and product messaging, driving demand, adoption, and retention, and account expansion of the product in a continuous cycle.
• Drive product demand: responsible for creating the go-to-market strategy and driving product demand.
• Drive product usage through user onboarding.
• Position the value of the product, distributing it appropriately with departments related to product development orientation.
• Research the market and determine customer needs/wants for products.
Requirements • Graduated from University majoring in Business Administration/Marketing.
• Over 2 years of working experience in the field of Marketing.
• Proactive, dynamic, able to think creatively, logically, and able to work independently.
• Proficient in using office information technology.
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