The successful candidate will work between the Pickles city office in Sydney and the Jeal offices in St Mary's for collaboration with key stakeholders, as well as have hybrid working arrangements. The primary purpose of the Product Manager - Digital Acquisitions position is split into two areas, each given 50% weight:
1) Leading the Digital Acquisitions teamKey responsibilities include:
Product Development: Enhance and streamline acquisition processes for products like DIY Inspect, Cars2Cash, EasyAppraise, Sell with Us (Consignment) and CarZapp.Digital Presence: Strengthen the company's digital footprint to reach and engage target audiences.Collaboration: Work closely with the marketing team to create and execute effective advertising and marketing campaigns.Vehicle Acquisition: Drive successful vehicle acquisition through digital channels.Partnership: Coordinate with the PVT team to ensure efficient and profitable disposal of acquired vehicles.Profitability: Establish products and services as profitable for Pickles and beloved by customers.The goal is to ensure these products and services are not only profitable but also highly valued by customers.
2) Lead Jeal Computer SystemsKey responsibilities include:
Leadership and Management: Act as the 2IC to the General Manager, develop a comprehensive understanding of day-to-day business and operations.Customer Success Focus: Concentrate on enhancing the marketing and customer support functions to achieve industry-leading customer acquisition and Net Promoter Score (NPS) ratings.Product Expertise: Develop a comprehensive understanding of the EasyCars DMS and Workshop Mate workshop software.Strategic Development: Develop strategies to improve customer satisfaction and ensure the highest levels of customer support as well as provide feedback into the product development process.Operational Excellence: Work closely with various teams to optimize processes and ensure the delivery of exceptional customer experiences.The goal is to establish Jeal Computer Systems as the best in the industry for customer acquisition and customer success ratings.
In each portion of the role you will have direct reports to provide ongoing support.
To be successful in this job you'll need to think fast and think creatively. You can expect to work with a diverse set of people and technology. We want results that put smiles on people's faces and financial results in Pickles' bank accounts. We're looking for delivery that becomes legend in the marketing, product, and technology community.
We think job descriptions can only go so far. But to give you a flavour, here are some of the areas you'll be responsible for:
Start-up thinking - making it happen and finding solutions when uncertainty arises.Learning and working with others - we are a collaborative team; we like to think in terms of options and outcomes and making a decision then moving forward quickly.Execution - our model is well established in other countries; you'll be responsible for strategically tailoring the model for our market. You will be directly accountable for our success.Key ResponsibilitiesYou will be contributing to our success by leading the way in the following areas: Develop Digital Acquisition products and services that generate new customers (or create additional revenue opportunities and product usage with existing ones) especially in the acquisition of assets for sale.Use analytics and digital tools to track the effectiveness of Digital Acquisition efforts, allowing Pickles to refine strategies and improve return on investment.Develop and communicate your understanding of target audiences and the digital landscape, including trends in consumer behavior and technological advancements, to continuously adapt and optimize acquisition tactics.Translate the prioritized objectives into user flows, workflows, user interfaces/experiences, graphical interfaces, prototypes, and then product releases.Drive the product releases into market with different divisions within Pickles (Marketing, Used Cars, Industrial, and Salvage).Track your product success and adjust/tweak/refine the products to keep customers coming back for more.Vision and Strategy: Work with the Chief Product Officer and the General Manager of Jeal Computer Systems to define, articulate, and communicate the Digital Acquisition product vision and strategy, aligning it with company goals and customer needs. Establish a product roadmap with clear objectives and deliverables.Product Ownership: Utilize modern product ownership/management techniques to manage the product lifecycle from conception through launch and beyond. Incorporate Agile methodologies to ensure adaptive planning, evolutionary development, early delivery, and continuous improvement.Business Analysis: Conduct thorough market analysis to identify customer needs and competitive trends. Translate complex business requirements into detailed functional specifications and user stories.Stakeholder Engagement: Act as the primary liaison between technical teams, stakeholders, and external partners. Facilitate communication and collaboration to ensure stakeholder needs are met and team alignment is maintained throughout the project lifecycle.Backlog Management: Prioritize and maintain the product backlog, ensuring that the team always works on the highest impact tasks. Make data-driven decisions to adjust priorities as needed.User Experience Focus: Work closely with UX/UI designers to ensure the platform is user-friendly and meets the high standards of our customers. Regularly review user feedback and incorporate it into product development.Performance Metrics: Define and track key performance indicators (KPIs) for the product. Analyze data to make informed decisions that enhance product functionality and user satisfaction.ABOUT YOUThe type of person who will be successful in this role will have the following qualities: You are focused on building great customer experiences and delivering on your word. This means you can deliver on your commitments to our customers and for the business. If you say it will get done, it will get done.You have experience in defining and launching products. You know that delivery is only ½ the job. Adoption, revenue, and scaling pay the bills.You have technical exposure to software development and web technologies. You are not a coder, but you've worked closely with them.Strong problem-solving skills and willingness to roll up one's sleeves to get the job done.Has the personal drive to challenge themselves and the entire team to be the best in the industry.Desired qualifications and experience:Bachelor's or master's degree in business administration, computer science, engineering or a related field.Proven experience as a Product Owner, Business Analyst or similar role in a software development environment.Strong understanding of Agile frameworks and product management tools.Excellent analytical skills and the ability to synthesize complex information into actionable insights.Strong leadership skills and experience managing cross-functional teams.Exceptional communication and interpersonal skills.Knowledge of the automotive or vehicle inspection industry is highly desirable.If this position sounds like you, send your up to date resume to us now by clicking the APPLY NOW button.
Pickles is committed to fostering a diverse and inclusive workforce. We strongly encourage Aboriginal and Torres Strait Islander peoples and people with diverse backgrounds to apply.
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