Brand Management (Marketing & Communications)Full timeAdd expected salary to your profile for insightsAt Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and Malaysia, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.Work Anywhere:At Keypath Education Malaysia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.Job DescriptionThe PPC Specialist is responsible for managing the paid search and paid social channels for our university partners. Designing and implementing strategies aimed at generating student enrolments at maximum ROI. Further, the Paid Media Specialist is responsible for creating and communicating reports that analyse the development, placement and overall effectiveness of paid channels.The successful candidate will be based in Malaysia and will be part of our Australian business directly working on Australian university partner accounts.KEY ACCOUNTABILITIES:Create and optimise paid search, paid social and retargeting campaigns for Australian universitiesRegularly analyse, monitor and report on campaign performance from click through to enrolmentProject estimated lead volume and media spend to inform budgeting decisions.Work with Creative/Content stakeholders to develop engaging and effective creativeWork with Web Designer to build landing pages and implement CRO testing strategyBuild and maintain positive relationships with internal teams and external agenciesLead cross-functional marketing projects where requiredMeet and exceed student enrolment KPIsOther duties as assignedQualificationsTertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)Strong numerical reasoning and analytical capabilityConfident engaging with stakeholders and ability to clearly communicate technical issuesAdvanced knowledge of ExcelWorking knowledge of Google Analytics and Google Tag ManagerThis role involves close collaboration with our colleagues, university partners and managers based in Australia. As such, candidates should be comfortable with coordinating across time zones and exhibit flexibility to effectively accommodate the time zone differenceAdditional InformationBenefits and Rewards:Opportunity to chose how you work - in office, hybrid or remotelyAll the necessary equipment for success.Clear career progression pathways.Toolkits for Digital Health and Mental Health support.Global EdTech Leader: Join an industry on the rise.Continuous Growth: Upskill through discounted study opportunities.Transform the World: Contribute to upskilling and reskilling globally.Make an Impact: Help solve future economic and social challenges.Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.Apply now to unlock your potential with Keypath!Keypath Education Education & TrainingAt Keypath, you can be part of something bigger.As a leading global EdTech company, we partner with world-leading universities to design and deliver the most career-relevant online education programs that help solve our global social and economic challenges.We are a fast-growing, and fast-moving international team who value collaboration, innovation, and lifelong learning in our mission to unlock greatness in educators, their students, and our people.We have offices in Melbourne, Sydney, Chicago, Toronto, London, and Kuala Lumpur and we connect, collaborate, and operate as a truly global company. We have experienced tremendous growth since we launched only seven years ago and now have over 700 employees (Keypathers!) across the globe with no intention to slow down.Our people are working all over Australia, in our offices (when restrictions allow) or from their home offices. We put our people first, which means you choose where you want to work from, including if you want to work from home.At Keypath, you can be part of something bigger.As a leading global EdTech company, we partner with world-leading universities to design and deliver the most career-relevant online education programs that help solve our global social and economic challenges.We are a fast-growing, and fast-moving international team who value collaboration, innovation, and lifelong learning in our mission to unlock greatness in educators, their students, and our people.We have offices in Melbourne, Sydney, Chicago, Toronto, London, and Kuala Lumpur and we connect, collaborate, and operate as a truly global company. We have experienced tremendous growth since we launched only seven years ago and now have over 700 employees (Keypathers!) across the globe with no intention to slow down.Our people are working all over Australia, in our offices (when restrictions allow) or from their home offices. We put our people first, which means you choose where you want to work from, including if you want to work from home.This job ad has not been subjected to our hirer verification process. Proceed cautiously and do your own checks before providing any personal information.Researching careers? Find all the information and tips you need on career advice.#J-18808-Ljbffr
