Overview As PepsiCo globally accelerates its digital journey, new roles, capabilities and special areas are emerging in Consumer Digitalisation agenda. The importance of digital roles & their impacts on business are increasing year by year due to consumer behaviour shift through digital and increasing digital media/digital platform consumption. Leveraging digital capabilities, bringing digital innovative projects and ensuring digital creative excellence becomes much more important for FMCG companies to create effective & cost efficient consumer engagement models, to ensure sustainable future growth & competitiveness. PURPOSE: We propose the creation of a new implementational role to DEPLOY, CODIFY, SCALE, EXECUTE and TRACK Personalization at Scale (P@S) activation and First Party Data acquisition and execution to drive EFFECTIVENESS of PepsiCo Media and Comms for all campaigns in Europe.This role will work within the Media team to additionally ensure: Assets are reutilized from PepsiCo's DAM PlatformPersonalization at Scale is optimized across sector campaignsPlanning digital campaign with 1P data Responsibilities This role is to develop, deploy, codify, scale, execute and track Personalization @ Scale strategies and campaigns, working closely with BU Marketing Teams, Media Agencies, Media Insights and Key Media Partners. The objective is to: Identify barriers for audience first campaign development \ activation and define ways to overcome it via marketing teams education, resources unlock (ex.: Audience Team involvement), right stakeholders engagementEnsure Personalization @ Scale and First Party led planning is implemented across campaigns, codify learnings into cases and scale it across broader marketing teamsExecute and optimize the campaigns together with TCP managers of Snack and Beverage in Europe, including proper use of DAM Platform for possible inspiration or reuse of existing assets, following the PepsiCo's European TCP process within applicable phasesAct as an ambassador of DAM solution and its connected tools in order to leverage platforms capabilities to share, reuse and enable the reuse of assets for Brand Teams globallyTrack the results of Personalization @ scale implementation, communicate learning & ensure it's implementation in further planningReport productivity for the above activities (P@S & asset reuse) Qualifications 5-7 years in P@S / Digital Marketing / Brand Comms / Media planningAsset Management knowledge and proven practiceManaging a team of +5 individualsProject management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minuteMultitasking and cross-functional workExperience in Digital Marketing utilizing 1st-party data in advertising campaignsProficiency in DMP, CDP platforms (such as Salesforce Marketing Cloud)Execution of Lead Ads campaigns on media platforms such as META, Google, TikTokCampaign planning utilizing 1st-party data and recommending new data acquisition sourcesanalytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunitiesconsistent and excellent attention to detailinnovative and entrepreneurialcollaborative and honesttechnically fluentContributes to success but not mandatory: Experience in FMCG a plusBachelors DegreC2-level English mandatory
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