Join our amazing team on the Sunshine Coast, where you'll work with one of Australia's most fun and iconic brands as our Digital Marketing Specialist! Take full ownership of our performance digital marketing, where you'll be the mastermind behind captivating campaigns on Meta, fearlessly diving into data to analyse and optimise performance. While Meta will be your primary focus, you'll also have the opportunity to craft impactful strategies across TikTok, Pinterest, Reddit, YouTube, and X.
As a key driver of our digital strategy, you'll conceptualise bold, innovative campaigns that push boundaries, collaborating with creative teams and leveraging AI tools to enhance targeting and streamline execution. With the freedom to experiment and the full support of our digital and brand teams, you'll use data-driven insights to refine performance, optimise budgets, and set new standards for success!
About You: Proven experience in paid digital advertising, particularly Facebook advertising.A strong track record in managing large budgets.Successful in crafting and optimising cost-effective, high-performing strategies.Solid grasp of digital marketing principles like audience segmentation and conversion tracking.Advanced data analysis skills for informed decision-making.Excellent copywriting and proofing abilities.A growth mindset with a focus on continuous improvement.What You'll Tackle: Be a driving force in shaping and executing the brand's overarching digital strategy, ensuring alignment with business goals.Conceptualise and lead unprecedented digital campaigns that push boundaries and set new standards for innovation in our industry.Develop and execute comprehensive digital advertising strategies across platforms including Meta, Google Ads, TikTok, Pinterest, and more.Create, manage, and optimise paid ad campaigns across multiple digital and social channels.Conduct in-depth audience research to effectively reach desired target audiences.Manage social media spend, adjusting ad budgets to maximise ROI and support campaign objectives.Track and analyse campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to exceed agreed-upon KPIs.Utilise AI tools to optimise campaign performance, enhance targeting, and streamline content creation.Collaborate with creative and content teams to produce high-performing assets.Optimise email marketing, CRM campaigns, and customer acquisition funnels to improve engagement and retention.Stay up-to-date with the latest industry trends, technologies, and AI applications in marketing to keep strategies innovative and effective.The Nitty-Gritty: Located at Chevallum on the Sunshine CoastMac EnvironmentOptional Full-Time 38 hrs or Part Time 30 hrsAccess to our profit share program after six monthsApply now for a confidential chat #J-18808-Ljbffr