Digital & Search Marketing (Marketing & Communications) Full time Generous salary on offer in line with experience Employer Bio:
Our client is a forward-thinking Geelong-based business where community and creativity come together. A successful retailer with an expanding number of products, they are working towards a bright future with a renewed commitment to generate value for customers, stakeholders, and employees. On a mission to drive sustainable growth within local and international markets, and operational globally, they offer durable, high-quality, and personalised retail products, designed to make life memorable. Having been established for 30 years but recently brought together with a major parent company, they are now an international business with teams in the Netherlands, Canada, and the USA, and are listed on the Canadian stock exchange. At the forefront of an exciting expansion, an outstanding new vacancy has emerged for a dynamic Performance Marketing Specialist to join the team on a full-time basis and spearhead the marketing department, leading the strategic development and execution of brand initiatives.
The Job:
An incredible opportunity to bring your A-game of ideas and ingenuity to an awesome and agile environment, you'll be energised by driving business growth and motivated by increasing customer value. Able to implement exciting campaigns and flex your expertise in performance marketing, you'll be pivotal in strategising, managing, and optimising digital marketing efforts across multiple channels, including Meta, Google, Pinterest, YouTube, TikTok, display networks, and more. Working closely with the Marketing Director to lead the creation, planning, testing, and implementation of campaigns, setting KPIs and targets for each marketing channel, you'll maximise return on ad spend and increase website conversion rates. Driving strong growth while ensuring customer acquisition at target costs, you'll shape the approach to marketing analytics and effectiveness, and bring true marketing subject matter expertise to the analysis and interpretation of performance data. Taking the reins of digital optimisation, you'll be hands-on in implementing SEO and SEM initiatives supporting external digital channel initiatives, developing compelling ad creatives and messaging that promotes curiosity and enticement. Carrying out performance analysis reports and making recommendations for corrective modifications with a view to ongoing optimisation, you'll play a crucial role in driving customer acquisition and building brand awareness on a global scale. Staying updated with the latest paid media trends and technologies, you'll explore and test new ad formats and strategies to expand digital reach and engage new audiences.
Benefits On Offer:
A permanent, full-time opportunity based in Geelong, and with generous remuneration on offer, this is your chance to make your mark on a business that's truly going places. Enjoy working in a light-filled office with a recently refreshed and sleek contemporary outfit, onsite parking, fresh weekly fruit, on-site Nespresso coffee machine, access to discounts across a range of products, and even birthday leave! With a genuine seat at the table and able to effect real change, your insights and input will be actively sought out, valued, implemented, and celebrated. With incredible career growth prospects and significant advancement potential attached to this role, you'll also have the chance to travel, engage and give back through community and team events, both locally and internationally.
Culture Snapshot:
Committed to excellence in all that they do, our client wants to be known as an employer of choice, and to diversify revenue streams, reputation, market presence, and capabilities. You will work within a friendly, high-performance culture with a focus on people and their development. On one hand, the environment is relaxed, down to earth, and fun, but on the other, business activity is fast-paced and agile with an accompanying growth mindset. Here you'll find loads of well-humoured office banter and celebrating success. There is also a genuine focus on internal promotion and continuous learning where self-improvement and development are both encouraged and celebrated.
Skills Required:
This role requires an experienced marketer who can champion experimentation, always looking for opportunities to test and learn, fine-tuning strategies for maximum impact. Data obsessed, you'll understand keywords and keyword ranking and are an expert within the retail landscape. You understand what metrics you need to drive results and can build these reports from scratch. With relevant qualifications in Business or Commerce or similar, or equivalent experience, you'll have proven experience in marketing intelligence or a similar role, ideally from a digital-first retail business. A subject matter expert on the use of tech, focused on the Google marketing suite and Meta, with proven skills and delivery of exploring new and up-and-coming platforms, you'll have a proven track record of managing significant digital marketing budgets across multiple channels, optimising allocation for maximum impact throughout the marketing funnel. With experience driving aggressive growth metrics and achieving results, you'll have an analytical mindset with exceptional data manipulation and analytics skills. Experience collaborating with creative teams to test and iterate new ad concepts would be highly desired and any familiarity with other digital and traditional media planning and buying would be advantageous.
How To Be Considered:
To apply, follow the links or email ****** with your CV. For further information on this opportunity or if you have a disability or medical condition and require alternative access application methods or would like to discuss access requirements/ reasonable adjustments for the recruitment process, please contact Lauren Hogan on ****** or 0439 351 629 to discuss.
Who Are We:
Fruition Recruitment is a Geelong based, and Geelong exclusive, boutique recruitment firm that specialises in talent acquisition, executive search, and talent advisory. With a reputation for providing industry-leading results, Fruition works hard to provide a fresh alternative to transactional sales-driven agencies and is a business that clients love working with and candidates trust. We are working on this vacancy on behalf of our client.
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