Performance Digital Manager (Omnichannel)

Details of the offer

Northern Beaches Council, AU
PharmaCare Group
Posted : 18 / 10 / 2024
Closing Date : 30 / 11 / 2024
Job Type : Permanent - Full Time
Location : Warriewood, NSW
Job Category : Digital Marketing
About us
At PharmaCare, we inspire people to be the best, healthiest and happiest they can be. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business.
We are home to some of Australia's most well-known and trusted brands including Nature's Way, Bioglan, Sambucol, Norsca, Brut, Skin Doctors, Naturopathica, KP24, Promensil, BioMedica, Medlab and many more.
Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair.
Based on the Northern Beaches we live the life we promote.
We are family owned with a global reach, our products are found in pharmacies, supermarkets, department and variety stores all over the world.
Extras we know you'll love

On site 3 level gym with dedicated personal trainers and daily classes
Full time barista with free coffee and free smoothies
Generous monthly product allowance to support your health and wellbeing
Paid parental leave, subsidised health and salary continuance insurance
Secure onsite parking
Ongoing training and development programs
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About the role
The role of the Performance Digital Manager (Omnichannel) is to support brands across all digital paid media touchpoints, focusing on optimising omnichannel media efforts throughout the consumer journey. This role aims to maximise efficiency by synchronising owned and paid digital media channels while establishing measurement expertise. This role focuses on ensuring an integrated approach to digital marketing that delivers consistent brand messaging and optimized user experiences across all touchpoints, including retailers, paid search, email, websites and e-commerce platforms.
The main responsibilities will include :

Provide strategic media guidance
Enhance measurement and reporting
Collaborate across teams and agencies
Budget advisory and allocations
Monitor emerging trends and platforms
Lead, Mentor and develop performance marketing

About you

Bachelor's degree in Marketing, Business or related field
5+ years of experience in performance or digital marketing, with a focus on omnichannel strategies
Proven track record of driving growth and improving performance across digital marketing channels
Strong analytical skills with a deep understanding of marketing KPI's, attribution models and data driven optimisation techniques
Solid project management skills and the ability to manage multiple projects simultaneously
Excellent communication and collaboration skills, with the ability to work effectively in a cross functional team environment
Experience with owned, paid media platforms and omnichannel performance strategies
Sound knowledge of SEO best practices and content marketing strategies
Strong leadership and influencing skills with the ability to inspire and guide a team toward achieving business goals

This is a full-time on-site role based in Warriewood on Sydney's Northern beaches.
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Nominal Salary: To be agreed

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