Digital Strategy Analyst OTR. Making Life Easy. Are you passionate about bridging the gap between business needs, customer experience, and delivering innovation in customer experience? We are looking for a Digital Strategy Analyst to play a pivotal role in the Digital team shaping the future of our OTR App as we expand it across the Viva Energy Retail Group.
Who We Are OTR is a revolutionary convenience brand that has grown from a South Australian icon to a national leader in convenience and fuel. Since its inception in 1984, OTR has consistently been amongst the fastest-growing convenience brands in the country, boasting a network of over 200 unique outlets.
Today, OTR is part of the Viva Energy group – an ASX-listed powerhouse with a driving ambition to become Australia's largest convenience retailer. Our combined network of more than 1,000 convenience locations around the country brings together Viva Energy Australia's incredible national footprint and OTR's history of industry-leading innovation. There has never been a more exciting time to join our team as we set out to redefine the retail landscape in Australia.
About the Role: As a Digital Strategy Analyst , you will support the evolution of our OTR App, ensuring it aligns with business objectives, meets customer needs, and delivers a sustainable, differentiated experience. Your expertise will support stakeholders in designing seamless app-based journeys and scalable solutions that enhance revenue and customer satisfaction.
Your contributions Collaborate with Digital and business stakeholders to develop and maintain a Digital roadmap that aligns with strategic goals and effectively integrates with operational processes. Conduct in-depth research and analysis to uncover insights into customer behaviours, industry trends, and competitive opportunities. Produce high-level user requirements and concepts for input prior to handing off for detailed design. Support innovation by identifying and prioritizing app features based on uplift that enhance customer satisfaction and create long-term value. Develop comprehensive communications and training materials to support operational teams in adopting and utilizing new app features effectively. Act as a trusted advisor and Subject Matter Expert (SME) for App payment systems and other key digital capabilities. What We're Looking For: Proven experience in B2C business analysis or digital strategy analysis, particularly in app development or digital product management. Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights and to analyse current App performance for opportunities. Excellent communication and collaboration skills to work effectively with cross-functional teams. Demonstrated experience in creating training and communication materials for operational teams. A passion for customer-centric innovation and creating digital solutions that make a difference. Why Join Us: Be part of a forward-thinking Business team with a strong track record of innovation in shaping the future of digital customer experiences. Work on exciting, impactful projects that make a real difference. Enjoy a supportive, innovative work environment that values your contributions. How to Apply:
If you're ready to make an impact and take your career to the next level, we'd love to hear from you! Apply now and join us on our journey to transform the digital landscape.
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