Digital Anthropology is an Australian agency specializing in digital transformation and human-centered design solutions.
They focus on creating innovative, user-friendly digital experiences through a combination of anthropological insights and technology expertise.
Digital Anthropology provides services in UX/UI design, digital strategy, and technology integration, aiming to help businesses build meaningful connections with their audiences by understanding user behaviors and needs.
The company is committed to fostering digital growth and improving customer engagement for sustainable business impact.
Digital Anthropology is now looking for an experienced Advertising Specialist to join their team.
The right candidate will be responsible for: Creating and overseeing advertising campaigns across various digital platforms, ensuring they are tailored to specific audience segments to maximize engagement and conversion; Utilizing micro-targeting techniques to deliver personalized messages to individuals based on analyzed personal data, influencing behavior and enhancing campaign effectiveness; Analyzing campaign performance metrics to assess effectiveness, making data-driven adjustments to optimize results, and ensuring a positive return on investment; Working closely with creative and technical teams to develop compelling ad creatives that resonate with target audiences and reflect the company's human-centered design approach; Conducting market research to identify trends, understand consumer behavior, and inform advertising strategies that leverage the power of data to drive success across various industries; Developing advertising budgets and allocating funds across different channels to maximize campaign effectiveness, ensuring efficient use of resources; Presenting campaign plans, strategies, and results to clients and internal stakeholders, providing insights and recommendations for future initiatives; About you: At least 1 year of experience as an Advertising Specialist; Proficiency in managing campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising tools; Strong understanding of search engine marketing (SEM) and search engine optimization (SEO) for effective campaign integration; Ability to develop engaging ad creatives, including copywriting and design collaboration; Comfort with rapidly changing technologies and market trends; Focus on creating value for end-users, aligning with the human-centered design philosophy; Job type: Permanent/full-time Salary: $73,000 - $83,000