Metagenics | Senior Global Marketing Manager

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Metagenics is one of Australia and New Zealand's leading natural medicine suppliers, with a portfolio of market leading brands including Ethical Nutrients, Metagenics, Inner Health and Endura. Our mission is clear - to help people lead happier, healthier lives through high-quality nutritional supplements. Additionally, we are proudly BCorp Certified - a demonstrated commitment to balancing people, planet and profit by meeting the highest global standards of social and environmental performance & legal accountability.
We are recruiting for a permanent fulltime
Senior Global Marketing Manager , to be ideally located in our ANZ corporate Head Office located in Northgate, Brisbane or alternatively remote given the Global nature of the position.
Reporting to theGlobal Head of Marketing, this key appointment willhave a dual role 1. Setting the global vision and strategy of our Gut Health category, inclusive of innovation, portfolio & communication. 2. Ownership of Global Metagenics Masterbrand,optimize Brand equity including brand positioning, creative platforms, brand architecture, communications & content working in collaboration with regional teams and agencies to ensure consistent execution.
To achieve this, our target appointment will communicate and collaborate effectively with key stakeholders within our Global Executive, Marketing, R&D and Supply Chain teams, located throughout Asia Pacific, North America and Europe.
Key Responsibilities;
Understand the global natural medicines and Vitamins & Supplements market and provide in depth understanding ofconsumers, competitors, portfolio, products
Partner with cross functional teams to identify growth opportunities, consumer unmet needs, emerging trends
Develop long-term category vision and strategy, defining priorities and track the performance against sales forecasts
Partner with regional teams to drive implementation of the strategy & share best practices
Partner with Consumer Insights to conduct market research to help inform recommendations
Understand and clearly define the role of Brand Purpose for the long-term development of the brands
Develop and recommend investment priorities and phased spending plans against agreed growth objectives
Review performance of the category, own the category P&L - assess performance, risks & opportunities to propose action plans & lead corrective P&L optimization projects
Optimize Brand equity for lead brands within your category including brand positioning, creative platforms & brand architecture working in collaboration with regional teams and agencies
Innovation and Portfolio Management for Global Category
Drive Strategic Portfolio Management that strengthens the base business through package, product and/or claim updates
Set the vision for the category for cross-functional team on innovation & product development projects and work with Global Innovation Managers to bring strong innovation to market
In partnership with Global Innovation team, define long term innovation strategy & roadmap for the category, stir implementation together with local marketing teams and R&D
Contribute with Innovation Managers on the launch of innovations including value proposition development & communication toolkit for local countries
Masterbrand;
Provide deep understanding of the target audience, competitors, and industry trends, theycreate and execute strategies that position the brand in the market
Monitor and analyse brand metrics, such as brand equity and customer loyalty, to measure the effectiveness globally
Optimize Brand equity for Masterbrand including brand positioning, creative platforms & brand architecture working in collaboration with regional teams and agencies
Support consistent global roll out of Masterbrand across positioning, creative execution, brand architecture & packaging to build brand salience with new and existing target audiences
Lead the development, execution & socialization of Global Communication toolkits for regional/local transcreation
Partner with Global Design team to foster a Global network of creative & content leads for sharing and scaling consistent assets across regions
Skills and experience
A Bachelor's degree is required, Master's in business or marketing specialization preferred
10+ years of progressive experience in marketing
Experience leading complex projects, and cross functional teams ideally in Global, Regional & Local positions
Ability to influence and engage stakeholders to bring them on the journey
Project Management skills and demonstrated ability to deliver projects on time and in budget
Demonstrated ability to generate and implement innovative strategies to build business success
Externally connected, with an ability to operate with agility to capitalise on trends and deliver innovation
Able to work flexibly to meet time zone challenges and attend early morning or late evening meeting as required with global colleagues
Able to travel domestically and globally (1-3 times per year)
Prior experience working in a global organization and collaborating with regional groups- highly regarded
Pharmaceutical or VMS exposure- highly regarded
Job benefits and perks
Eligible to receive a Company Bonus paid once annually
Heavily discounted product for yourself and family to purchase,with complimentary product available in the office
Access to Employee Assistance Program for yourself and family
Access to Perkbox, an employee benefits and discounts provider of major brands, as well as onsite Yoga, Ping Pong and Art Classes.
You will need energy, passion and drive to sharpen your capability with us to mould and shape our pathway to achieve further global commercial success, to achieve this you will have an innate ability to manage multiple stakeholders via finessed communication and will be a solutions-based problem solver. In return, you can expect to enjoy a rewarding team and company culture with relevant recognition and development opportunities.
If you want to work in a mission-driven organisation and contribute to helping people live happier, healthier lives, then we'd love to hear from you.
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Your application will include the following questions: How many years' experience do you have as a marketing manager? Which of the following statements best describes your right to work in Australia? Are you available to travel for this role when required? How many years' experience do you have in a marketing role? What's your expected annual base salary? Do you have experience working in a global organization, collaborating with regional groups? Do you have Pharmaceutical or VMS exposure? Are you able to work flexibly to meet time zone challenges and attend early morning or late evening meeting as required with global colleagues?
For over 30 years, Metagenics has been dedicated to helping people live happier, healthier lives.
Metagenics strives to deliver optimal health solutions and products that work through our market leading brands; Metagenics, Inner Health, Ethical Nutrients and Endura Sports Nutrition.
With over 350 employees across ANZ, our passion for scientific discovery, unparalleled quality and trusted partnerships has positioned us as an industry leader in functional nutrition and integrative medicine. Our quality processes set new standards in safety and efficacy, and will continue to do so in the future. At Metagenics, seeing natural medicine become integrated into everyday healthcare is part of our vision which inspires all that we do.
Metagenics – Australia's and New Zealand's leading natural health science company and proudly the first natural medicine company in Australia and New Zealand to become B Corp certified!
Benefits include:
Company Profit Share
Annual end of year Recognition Awards
Access to complimentary product
Heavily discounted product for yourself and family
Access to Employee Assistance Program for yourself and family
Complimentary consultations with our in-house Naturopaths
Wellness at Work Program inclusive of yoga, meditation, table tennis, monthly fruit deliveries and much more!
For over 30 years, Metagenics has been dedicated to helping people live happier, healthier lives.
Metagenics strives to deliver optimal health solutions and products that work through our market leading brands; Metagenics, Inner Health, Ethical Nutrients and Endura Sports Nutrition.
With over 350 employees across ANZ, our passion for scientific discovery, unparalleled quality and trusted partnerships has positioned us as an industry leader in functional nutrition and integrative medicine. Our quality processes set new standards in safety and efficacy, and will continue to do so in the future. At Metagenics, seeing natural medicine become integrated into everyday healthcare is part of our vision which inspires all that we do.
Metagenics – Australia's and New Zealand's leading natural health science company and proudly the first natural medicine company in Australia and New Zealand to become B Corp certified!
Benefits include:
Company Profit Share
Annual end of year Recognition Awards
Access to complimentary product
Heavily discounted product for yourself and family
Access to Employee Assistance Program for yourself and family
Complimentary consultations with our in-house Naturopaths
Wellness at Work Program inclusive of yoga, meditation, table tennis, monthly fruit deliveries and much more!
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