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Metagenics is one of Australia and New Zealand's leading natural medicine suppliers, with a portfolio of market leading brands including Ethical Nutrients, Metagenics, Inner Health and Endura. Our mission is clear - to help people lead happier, healthier lives through high-quality nutritional supplements. Additionally, we are proudly BCorp Certified - a demonstrated commitment to balancing people, planet and profit by meeting the highest global standards of social and environmental performance & legal accountability.
We are recruiting for a permanent fulltime Senior Global Marketing Manager , to be ideally located in our ANZ corporate Head Office located in Northgate, Brisbane or alternatively remote given the Global nature of the position.
Reporting to the Global Head of Marketing, this key appointment will have a dual role: 1. Setting the global vision and strategy of our Gut Health category, inclusive of innovation, portfolio & communication. 2. Ownership of Global Metagenics Masterbrand, optimize Brand equity including brand positioning, creative platforms, brand architecture, communications & content working in collaboration with regional teams and agencies to ensure consistent execution.
To achieve this, our target appointment will communicate and collaborate effectively with key stakeholders within our Global Executive, Marketing, R&D and Supply Chain teams, located throughout Asia Pacific, North America and Europe.
Key Responsibilities:
Understand the global natural medicines and Vitamins & Supplements market and provide in depth understanding of consumers, competitors, portfolio, products Partner with cross functional teams to identify growth opportunities, consumer unmet needs, emerging trends Develop long-term category vision and strategy, defining priorities and track the performance against sales forecasts Partner with regional teams to drive implementation of the strategy & share best practices Partner with Consumer Insights to conduct market research to help inform recommendations Understand and clearly define the role of Brand Purpose for the long-term development of the brands Develop and recommend investment priorities and phased spending plans against agreed growth objectives Review performance of the category, own the category P&L - assess performance, risks & opportunities to propose action plans & lead corrective P&L optimization projects Optimize Brand equity for lead brands within your category including brand positioning, creative platforms & brand architecture working in collaboration with regional teams and agencies Innovation and Portfolio Management for Global Category:
Drive Strategic Portfolio Management that strengthens the base business through package, product and/or claim updates Set the vision for the category for cross-functional team on innovation & product development projects and work with Global Innovation Managers to bring strong innovation to market In partnership with Global Innovation team, define long term innovation strategy & roadmap for the category, stir implementation together with local marketing teams and R&D Contribute with Innovation Managers on the launch of innovations including value proposition development & communication toolkit for local countries Masterbrand:
Provide deep understanding of the target audience, competitors, and industry trends, they create and execute strategies that position the brand in the market Monitor and analyse brand metrics, such as brand equity and customer loyalty, to measure the effectiveness globally Optimize Brand equity for Masterbrand including brand positioning, creative platforms & brand architecture working in collaboration with regional teams and agencies Support consistent global roll out of Masterbrand across positioning, creative execution, brand architecture & packaging to build brand salience with new and existing target audiences Lead the development, execution & socialization of Global Communication toolkits for regional/local transcreation Partner with Global Design team to foster a Global network of creative & content leads for sharing and scaling consistent assets across regions Skills and Experience:
A Bachelor's degree is required, Master's in business or marketing specialization preferred 10+ years of progressive experience in marketing Experience leading complex projects, and cross functional teams ideally in Global, Regional & Local positions Ability to influence and engage stakeholders to bring them on the journey Project Management skills and demonstrated ability to deliver projects on time and in budget Demonstrated ability to generate and implement innovative strategies to build business success Externally connected, with an ability to operate with agility to capitalise on trends and deliver innovation Able to work flexibly to meet time zone challenges and attend early morning or late evening meeting as required with global colleagues Able to travel domestically and globally (1-3 times per year) Prior experience working in a global organization and collaborating with regional groups- highly regarded Pharmaceutical or VMS exposure- highly regarded Job Benefits and Perks:
Eligible to receive a Company Bonus paid once annually Heavily discounted product for yourself and family to purchase, with complimentary product available in the office Access to Employee Assistance Program for yourself and family Access to Perkbox, an employee benefits and discounts provider of major brands, as well as onsite Yoga, Ping Pong and Art Classes. You will need energy, passion and drive to sharpen your capability with us to mould and shape our pathway to achieve further global commercial success. To achieve this, you will have an innate ability to manage multiple stakeholders via finessed communication and will be a solutions-based problem solver. In return, you can expect to enjoy a rewarding team and company culture with relevant recognition and development opportunities.
If you want to work in a mission-driven organisation and contribute to helping people live happier, healthier lives, then we'd love to hear from you.
Your application will include the following questions:
How many years' experience do you have as a marketing manager? Which of the following statements best describes your right to work in Australia? Are you available to travel for this role when required? How many years' experience do you have in a marketing role? What's your expected annual base salary? Do you have experience working in a global organization, collaborating with regional groups? Do you have Pharmaceutical or VMS exposure? Are you able to work flexibly to meet time zone challenges and attend early morning or late evening meeting as required with global colleagues? For over 30 years, Metagenics has been dedicated to helping people live happier, healthier lives.
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