Meta and Google advertising specialist - Ongoing RoleI need a skilled advertising specialist for both Google Ads and Meta Ads with a proven and demonstratable track record. My main goal is to increase website traffic. The target audience for my campaign is parents for one business and B2B for the other company.
We have been advertising on both platforms for many years, our advertising spend has been creeping up and the same time as our revenue has been going down, so changes are required. Our newer company is suffering from a lack of quality score on several keys words, so some on page SEO may be required, off page SEO is already outsourced.
Key requirements:
- Proficiency in both Google Ads (all platforms) and Meta Ads (FB and Insta)
- Demonstrated experience in increasing website traffic
- A good understanding of the Parents demographic
- Ability to advise where budgets can be cut, or where a return can be gained by spending more.
Additional Information:
- I'm specifically looking for someone who can effectively design and manage ads on both platforms to reach and engage parents.
- Your ultimate goal should be to drive significant and meaningful traffic to my website, ultimately increasing conversion rates.
- I would also require the person to analyse our web pages and determine where improvements can be made to enhance conversations that are being lost. (Heatmaps??)
Kwota oferty AUD
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