Martech Operations Specialist - Salesforce Sales Cloud

Join the team redefining how the world experiences design. Hello, g'day, mabuhay, kia ora, ??, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time-consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you'd be doing in this role As Canva scales, change continues to be part of our DNA. This will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:
Campaign Orchestration & Reporting: Lead the planning and execution of cross-functional campaigns, ensuring smooth delivery through stakeholder alignment. Track performance metrics and deliver insights to drive data-informed decisions. Operational Efficiency: Streamline campaign creation and execution processes to enable faster launches and ongoing improvements. Business-to-Technical Translation: Translate business needs into actionable technical specifications for Martech and Sales Operations teams. Data Segmentation: Utilize data sources and categories for effective audience segmentation, enhancing targeted outreach efforts. Audience Segmentation & Testing: Act as the expert on audience segmentation, A/B testing, and success metrics, providing guidance to optimize campaign performance. Campaign Monitoring & Optimization: Continuously oversee and refine campaigns to meet performance objectives. Salesforce Reporting & Dashboards: Create and maintain reports and dashboards to showcase campaign effectiveness and ROI. Quality Assurance: Uphold operational standards with rigorous pre-launch QA checks to ensure accuracy and compliance. Lead-to-MQL Conversion: Collaborate with Growth Marketing to boost conversion rates by analyzing data and offering actionable insights. Salesforce Platform Excellence: Drive ongoing platform improvement by identifying and implementing opportunities to optimize Salesforce, designing scalable, best-practice solutions. Configuration Management: Oversee Salesforce configurations, including managing process flows, assignment rules, approval processes, custom fields, page layouts, record types, dynamic layouts, apps, actions, settings, dashboards, and reports. Innovation in Marketing Tools: Enhance tools and processes across the B2B and Education marketing engine, encompassing sales, education, partnerships, events, and more. Sales Systems Partnership: Work closely within the Sales Systems delivery framework to ensure that marketing needs are fully represented and aligned, supporting and enhancing Sales Systems goals and standards. Adaptability in a Fast-Paced Environment: Thrive in Canva's dynamic, project-rich environment by effectively prioritizing and adapting to evolving needs. You're probably a match if 5+ years experience in B2B Marketing, Sales operations or related fields Strong understanding of tools which enable Marketing and Sales teams, and an aptitude to quickly learn new tools, specifically:
Mandatory: Salesforce Sales Cloud Certified (SFDC Admin 1-2 years)
Preferred: Pardot/Marketo (or similar MA tool), Braze/Intercom, other similar Sales and Marketing tooling Experience in configuring Salesforce beyond basic usage, including customizing workflows, creating reports and dashboards, and managing user permissions. Expertise in audience segmentation, A/B testing, and defining success metrics. Proven ability to document processes, workflows, and system configurations within Salesforce and other marketing tools. This includes creating user guides, training materials, and maintaining documentation to ensure knowledge transfer and continuity. Bonus: Data analysis & data visualization tool capability - we won't need you to query the data warehouse, but you have an understanding of data schemas to construct segmentation rules and conduct insightful analyses. About the team The mission of Canva's MarTech Group is to enable Marketing teams to accelerate their output, efficiencies and intelligence to drive meaningful business outcomes and magical experiences for our community.
As a Martech Ops Specialist within the B2B Martech Operations team, you'll serve as a key player dedicated to enabling our marketing and sales functions with the necessary tools, insights, and integrations to achieve Canva's crazy big goals. Although your primary focus will be Martech Operations, you'll maintain a collaborative, cross-functional presence, actively participating in the Sales Systems team's cadences while working closely with Growth Marketing, Sales Operations, Lifecycle, Events, and MarTech to streamline processes, drive alignment, and optimize systems supporting B2B, Education, and Events initiatives.
In this role, you'll act as the Martech team's Salesforce expert, executing high-priority Salesforce requirements for Marketing and taking part in capacity planning and sprint cycles to ensure alignment with key objectives. You'll also be hands-on in implementing and maintaining Marketing-owned tools that integrate seamlessly with Salesforce, ensuring that governance, privacy, and compliance standards are met across both Martech and Sales Systems functions.
What's in it for you? Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Equity packages - we want our success to be yours too Health benefits plans to support you and your wellbeing 401(k) retirement plan with company contribution Inclusive parental leave policy that supports all parents & carers An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally Check out lifeatcanva.com for more info.
At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $150,000 to $232,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.
Other stuff to know We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
Please note that interviews are conducted virtually.

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