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Marketing Transformation Specialist - 12 Month Fixed Term The Marketing Transformation Specialist will support the Manager and Marketing Transformation Lead in delivering enhanced marketing experiences and media effectiveness through AI, future facing data, insights and experience capabilities.
More specifically, you will:
Providing subject matter expertise across all digital media channels with the aim of connecting the customer experience throughout Brand, Content, Personalisation & Performance strategies.
Proactively work with key partners on monitoring trends and assist with tests that relate to emerging capability.
Support adoption of Digital Media testing and experimentation best practice and advocate for proven experiences to be scaled across Suncorp Brands.
Collaborate with Digital & Customer Marketing stakeholders to support new processes required due to changing privacy requirements.
Support Marketing Transformation lead with ensuring progression of media privacy enhancing technology roadmap.
Work collaboratively with Digital Media & Customer Marketing teams, as well as external partners to collect requirements for driving AI capability aligned to strategic business objectives.
Support change management by using Adoption Framework artefacts to support Digital & Customer Marketing AI initiatives.
Support the Marketing Transformation Lead with sprint execution and project management of the Marketing Transformation Roadmap.
Proactively support Brand & Customer Experience Teams to unlock performance, maximise technology and improve process in collaboration with agency partners.
About You:
Bachelor's degree in business, Marketing, Economics or similar (Desirable) 2+ years marketing experience agency side with a focus on digital marketing or customer marketing, executing Performance Campaigns through EDM, SEM, Display or Video Channels 2+ years' client-side experience in a digital role advantageous Digital marketing strategy experience using 1p data to connect the customer experience across digital marketing channels Experience using Adobe & Google Marketing Products preferable (Analytics – AA/GA, Campaign Manager, SA360, DV360)
Key Capabilities:
Highly effective communication and consulting skills Planning, organising and attention to detail High level analytical skills Strong relationship building skills Skilled in co-ordinating with external parties Excellent Microsoft Excel, Word and PowerPoint skills Active participation in the digital industry and thought leadership Knowledge of the Australian publishers / digital networks Knowledge of digital analytics tracking & digital privacy principles Results driven outlook with proven ability to deliver Enthusiasm for marketing data and ability to identify opportunities & threats Exposure to ROI/Data Driven marketing management
We're proud to be a part of the Suncorp Group family alongside some of Australia's most trusted and diverse names in insurance.
Together, we share a drive to make the complex simple and bring our customers peace of mind when it matters most – while helping to evolve and innovate the ways we can serve our community every day.
That comes with all kinds of exciting opportunities for you to grow your own career.
Whether you're guiding people through life's biggest moments or providing them with support in times they need it most, you'll be driven forward by our shared customer-obsession and supported at every step of the journey.
What we can offer you:
Discounts and offers on a range of insurance products A range of flexible working and leave options Invest in your brighter future with ongoing study support and career development programs.
Give back to our communities with payroll giving, donation matching and paid volunteer leave.
Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Advertised:
23 Sep 2024 AUS Eastern Standard TimeApplications close:
30 Sep 2024 AUS Eastern Standard Time #J-18808-Ljbffr
