Kingston International College – Highgate WAAbout Us: Kingston International College is a Registered Training Organization based in Perth, WA. We have a very long standing reputation of 21 years offering high-quality education to students from South Asia and Southeast Asia. As we aim to expand our reach into new markets, including China, the Middle East, and Central Asia, we are seeking a dynamic Marketing Specialist with expertise in international education recruitment.Position Overview: The Marketing Specialist will play a key role in diversifying our student base by implementing targeted marketing strategies in new regions. The ideal candidate should have strong knowledge of international education markets, experience with recruitment processes, and connections with government bodies and educational agents. A proven track record in international student recruitment will be an added advantage.Key Responsibilities:Develop and execute marketing strategies to expand student recruitment in China, the Middle East, Central Asia, and other emerging markets.Build and maintain relationships with education agents, government bodies, and other stakeholders to enhance recruitment efforts.Conduct market research to identify new opportunities and trends in international student recruitment.Promote Kingston International College's programs and offerings through strategic digital marketing, social media, and partnerships.Coordinate and attend international education fairs, exhibitions, and networking events to represent Kingston International College.Prepare and manage budgets for marketing activities, ensuring efficient allocation of resources.Analyze campaign performance and provide regular reports to senior management, recommending improvements as needed.Ensure compliance with Australian regulations and standards for international education and marketing.Key Requirements:Bachelor's degree in Marketing, International Business, Education, or a related field.Strong knowledge of international education and student recruitment processes.Established network and connections with educational agents and government bodies, especially in target regions.Proven experience in marketing, preferably within a Registered Training Organization (RTO) or similar educational institution.Excellent communication, negotiation, and presentation skills.Proficiency in digital marketing, including social media, SEO, and content marketing.Ability to analyze market data and campaign performance metrics.Flexibility to travel internationally as required.Desirable Skills and Attributes:A track record of successful international student recruitment campaigns.Proficiency in multiple languages, especially those spoken in target markets (e.g., Mandarin, Arabic, or Russian).Knowledge of Australian vocational education and training (VET) sector standards and compliance requirements.Why Join Us? Kingston International College offers a collaborative and multicultural work environment where you will have the opportunity to make a significant impact on our growth. If you are a strategic thinker with a passion for education and international marketing, we encourage you to apply.Your application will include the following questions:Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a marketing specialist?How many years' experience do you have in digital marketing?Do you have native or bilingual proficiency in any languages other than English?Do you have experience with Search Engine Optimisation (SEO)?How many years' experience do you have in market research?Do you have experience working for a registered training organisation (RTO)?Summary of role requirements:Looking for candidates available to work:Monday: Morning, Afternoon, EveningTuesday: Morning, Afternoon, EveningWednesday: Morning, Afternoon, EveningThursday: Morning, Afternoon, EveningFriday: Morning, Afternoon, EveningMore than 4 years of relevant work experience required for this roleWorking rights required for this roleExpected start date for role: 01 December 2024Expected salary: $75,000 - $90,000 per month
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