Company: Mr Cheese Management Pty Ltd – Adelaide SA
Mr Cheese Management Pty Ltd is the head office for Mr Cheese, a well-established brand specializing in the retail of cheesecakes and desserts. With departments dedicated to administration, operations, marketing, accounting, and IT, we are responsible for managing our retail stores and central kitchen operations. Our focus is on delivering high-quality products and exceptional customer experiences across all our locations.
Job Description: We are currently seeking an experienced Marketing Specialist to join our dynamic team. This individual will play a critical role in executing data-driven marketing strategies, enhancing brand visibility, and fostering customer engagement across multiple channels. The ideal candidate will bring a wealth of experience in overseeing marketing campaigns, analyzing consumer behavior, and driving new business opportunities.
Work Location: Adelaide, South Australia
Full-time
38 Hours/Week
$75,000 - $85,000
Responsibilities: Develop targeted marketing strategies that effectively promote Mr. Cheese's unique brand to local audiences. Utilize a blend of digital and traditional platforms, such as social media, local advertising, email marketing, and in-store promotions, to enhance brand awareness and drive customer traffic. Strategically allocate and monitor the marketing budget to maximize return on investment (ROI). Ensure campaigns are cost-effective and generate value by tracking expenses and identifying high-impact areas. Work closely with the operations and sales teams to plan and execute promotional campaigns that align with Mr. Cheese's business objectives. Collaborate on product launches, seasonal promotions, and special offers to drive in-store and online sales. Analyze local market trends and customer preferences to tailor marketing strategies that resonate with the community. Use customer feedback, competitor analysis, and trend insights to adjust campaigns and optimize results. Oversee the creation, approval, and distribution of engaging marketing content that reflects Mr. Cheese's brand identity. This includes managing social media posts, newsletters, promotional materials, and in-store displays to create a cohesive and appealing brand presence. Conduct regular market research to identify new opportunities for business expansion, enhanced customer loyalty, and increased engagement. Explore partnerships with local businesses and influencers to strengthen the brand's reach. Maintain productive relationships with external agencies, vendors, and local influencers who support marketing initiatives. Ensure that all external partnerships align with Mr. Cheese's brand standards and contribute to marketing goals. Monitor, measure, and report on the effectiveness of marketing initiatives. Use data insights and feedback to refine future campaigns, enhance customer engagement, and optimize overall marketing efforts. Requirements: Bachelor's degree or higher. A minimum of 5 years of experience as a Marketing Specialist or in a similar role. Proven expertise in both digital marketing (e.g., SEO, SEM, email, social media) and traditional marketing platforms. Proficiency with marketing analytics tools (e.g., Google Analytics) and a data-driven approach to decision-making. Experience in managing marketing budgets and reporting campaign performance. Fluency in English with bilingual proficiency is an advantage. Creative thinking and the ability to generate innovative ideas for business expansion. Strong collaboration and team leadership skills, with experience working across different departments to achieve marketing goals. Benefits: Competitive salary package Opportunities for professional growth and development Supportive work environment with a dedicated team If you are a creative and driven marketing professional looking for an exciting opportunity to contribute to a growing business, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications.
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