Marketing Specialist

Supporting business growth and development by preparing and executing marketing objectives, policies, and programs. Advising the Management on market development, developing and implementing strategic marketing plans, providing pricing strategy, and strategy for increasing market share. Strategizing, planning, and executing marketing operations and fulfilling business objectives by setting marketing targets and goals for improved market share and growth. Planning and implementing various marketing campaigns including road shows, media advertisements, newspaper advertisements, and promotional campaigns. Identifying and analyzing the organization's strengths and weaknesses in the targeted market territory, identifying marketing opportunities and threats in the marketing environment, identifying emerging trends in customer behavior, evaluating competition in the market, evaluating risks, and accordingly strategizing and implementing marketing plans and sales promotions for facilitating business development in tune with company objectives. Selecting, segmenting, and targeting markets, and developing and implementing strategies for promoting products and services to those markets by meticulously developing plans, helping to set prices based on market scenarios and trends, advising on all elements of marketing such as development of new products, pricing, advertising, sales promotion, and physical selling techniques. Evaluating customer needs based on various factors like age, marital status, lifestyle, identifying and understanding product preferences, expected product benefits, and accordingly developing and implementing marketing plans to match their choice. Identifying consumer patterns and preferences, estimating potential demand and market situations, compiling and analyzing business records and market conditions, and accordingly strategizing marketing plans for business development. Developing and organizing workshops, meetings, seminars, and other events, compiling marketing materials for publicity and information purposes. #J-18808-Ljbffr