Position: Marketing Specialist Position Type : Full-Time Salary: $75,000 plus superannuation per annum Location: Beverley SA 5009 Our client is seeking a Marketing Specialist to join their team located in Beverley, South Australia.
Duties and Responsibilities: Plan, develop, and implement advertising policies and campaigns to promote the company's range of fragrance oils, diffuser bases, and perfume bases, aligning with sales objectives.
Provide strategic recommendations to executives and clients on advertising approaches to effectively target businesses in industries such as detergents, skincare, pet care, candles, soaps, and air fresheners.
Manage the production of advertising campaigns, coordinating specialized tasks like creating visual and written content, media scripting, and placements, ensuring adherence to timelines and budgets.
Conduct research to assess market demand and opportunities for new and existing fragrance and perfume base products, analyzing data and customer preferences.
Develop and execute marketing strategies and programs to support business growth within the fragrance and product base market.
Commission and carry out market research to identify industry trends and opportunities for the company's product lines.
Advise on marketing aspects, including product positioning, pricing strategies, advertising, sales promotions, and distribution channels.
Utilize statistical modeling to evaluate the impact of pricing strategies on profitability and market competitiveness.
Analyze data from digital campaigns to measure effectiveness and identify opportunities for improved engagement and ROI.
Suggest enhancements to digital content, ensuring optimal search engine visibility and alignment with marketing goals.
Requirements: At least an AQF or equivalent bachelor's degree; or At least five (5) years of relevant industry experience may substitute for the formal qualifications listed above Minimum of five (5) years of experience in Marketing and Sales.