Flexible Hybrid Work - up to 3 days a weekFun, vibrant and supportive team cultureOpportunity for Career Development Contribute to improving the lives of vulnerable people About Melbar Melbar is a leading Aged Care Service provider dedicated to providing seniors with high-quality in-home aged care services. Providing various home care services across the Sydney metropolitan areas, we believe in improving the quality of life for our seniors. We specialise in delivering personalised care through home care packages, tailored to meet the unique needs of each individual.
We are a dynamic and rapidly growing home care company that values innovation, teamwork, and excellence and believe in celebrating achievements and fostering a workplace that is not only productive but also provide meaning and purpose in your work. We take immense pride in recognising and acknowledging the accomplishments of our team members, as we understand the significance of their hard work and dedication.
The Opportunity Melbar is currently experiencing growth and we are looking for the right candidate to join the Marketing team to help develop, coordinate and monitor marketing programs across a variety of channels. The role will be responsible for researching the market, analysing data and provide proposals or plans to help identify target audience and new clients' acquisition. The marketing specialist is responsible for the development and implementation of senior activities program both for new user acquisition and clients' retention.
The role has a key responsibility in developing strong relationships with consumer groups and clients, community and industry networks and internal stakeholders to help identify opportunities and improve to promote Melbar's home care services,
Key Responsibilities include: Assists the Marketing Manager in developing marketing plans and calendars aligning with marketing strategy to achieve the marketing department's goalPlan and Execute marketing campaigns and projects aligning with aged care quality standards and the company's core values.Planned and executed senior social activities to improve client retention and attract potential new clients.Outreach to various departments, agencies or business partners to form collaboration to enhance community engagement and business partnershipsCommunicate and coordinate with internal and external stakeholders to ensure project/program implementation.Conduct market research & consumer surveys to collect consumer behaviour data for better consumer understanding.Analysis and performance report based on data and extracted consumer insight for further marketing planning and continued improvement.Prepare educational/training content related to homecare packages and services to either acquire potential clients or deliver quality service to existing clients.Create and implement promotional materials, corporate educational content on owned channels (CN social, socials and website)Monthly budget control and tracking to monitor marketing performance
To be considered in the role you'll need: Tertiary qualification in marketing, business, or related fieldExtensive experience in the marketing fieldProven experience developing marketing plans and campaignsPrevious experience and proven results in a marketing role within the social service, health, or related industryPrevious experience in senior event productionProven experience in designing and executing interactive eventsPrevious experience in social media and SEOKnowledge of social media platforms (e.g., WeChat, Red, LinkedIn)Content creation and editing with various online toolsData-driven, with strong analytical skills in consumer behavior dataStrong organizational skills to keep track of deadlines, campaigns, and projectsStrong communication skills in both written and verbal English and MandarinStakeholder management and project management skillsAttention to detail, discretion, and confidentialityCompetent computer skills and ability to quickly learn business systemsFlexible and creative in finding efficient ways of workingAbility to travel as necessaryWhy work for Melbar: At Melbar, we prioritise the well-being and growth of our employees by offering a comprehensive range of benefits. Here are some of the amazing benefits you can enjoy as part of our team:
Work-Life Balance: We understand the importance of maintaining a healthy work-life balance. With our flexible work arrangements, you'll have the opportunity to work two days from the office and three days from the comfort of your home, allowing you to manage your professional and personal commitments effectively. Learning and Development Opportunities: We are committed to supporting your professional growth. We offer internal and external learning and development programs provide you with the tools and resources to enhance your skills and advance your career within the organisation. Professional Development Opportunities: We encourage continuous learning and offer opportunities for professional development. Whether it's attending industry conferences, or participating in workshops, we invest in your growth and successEmployee Assistance Program: We care about the overall well-being of our employees. Through our Employee Assistance Program, you'll have access to confidential counselling and support services to help navigate personal or professional challenges. How to Apply If you believe you're the right person for this position, please submit your application including your current CV via email to [email protected] Due to the nature of our client-base, your application will be subject to a number of pre-employment checks; including a criminal history, work rights and reference checks.