What's the role? The Marketing Operations Manager is a key member of the Client Marketing team.
This role is the technical lead for day-to-day operations for lead generation, event campaigning, Customer Lifecycle Management and Martech capabilities within a B2B market.
This role is integral in order to drive efficiencies in strategy, implementation and reporting, while achieving division revenue targets and performance metrics.
Reporting to the Head of Customer Lifecycle Marketing, this is a hands-on role that spans both traditional and digital media.
This role will have the opportunity to make a significant impact on the growth and visibility of our diverse brand portfolio.
Full time, permanent position based in our Surry Hills office.
Flexible working is available with 2 days WFH.
Key Responsibilities: Design and configure end to end customer journeys and targeted multi-channel campaigns to drive acquisition, retention, and loyalty.Lead large scale projects critical to Client Partnerships strategic objectives ensuring timely delivery and alignment with business goals.Collaborate across teams to execute multichannel marketing campaigns (email, social media, website, events) and assist teams with best practice execution.Monitor campaign performance, providing engagement insights and recommendations for optimisation.Manage multiple projects, track and report on marketing performance, spend, and ROI.Identify and evaluate new marketing opportunities and emerging technologies complementary to the internal ecosystem.Conduct market research to understand customer needs, preferences, and trends.Maintain dashboards to monitor key metrics and present actionable insights.Develop and implement quality control processes to ensure brand and regulatory compliance.
Support data governance efforts to ensure accuracy and security in marketing analytics.Build relationships with vendors to ensure timely and cost-effective delivery of marketing materials.Stay informed on industry trends and best practices to enhance strategies.Who are you? 5+ years of hands-on technical experience within marketing automation platform Marketing Cloud Account Engagement (Pardot) desired.Proven experience working within marketing operations, customer lifecycle marketing, or a related field.Proficiency in CRM integrations related to Salesforce.Strong experience working with HTML, JavaScript and CSS required.Experience managing marketing campaigns and projects from ideation to execution and analysis.Experience managing budgets and tracking ROI of marketing initiatives.Experience working with cross-functional teams and stakeholders.Experience with digital marketing channels including email, social media, website, SMS or phone.Solid understanding of marketing strategy and customer lifecycle marketing.Knowledge of marketing technology and tools including CRM systems, marketing automation platforms, and analytics tools.Understanding of market research, segmentation, and targeting.Familiarity with regulatory compliance and data privacy laws.Strong analytical, project management and problem solving skills.News Benefits News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities.
Our benefits include:
Exclusively ours – Access to publications and products from across the News Corp family.Health & wellbeing – Advice, support and facilities for healthy minds and bodies.Time off – A range of leave options to support your personal needs.Helping you grow – Development opportunities and recognition.Financial wellbeing – Support on making the most of your money.Perks & discounts – Exclusive offers across a range of products and services.Giving back – Make a difference to our communities.Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups.Who are we? We are proud to be Australia's most impactful media group.
Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month.
What's next? Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers.
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms.
We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply.
Category: Client Partnerships
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