Who We Are Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries.
Overview Our Growth Systems team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As the first Growth Operations Manager to support the APAC region, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth for APAC. Based in Sydney, Australia.
Responsibilities This role is highly cross-functional: you'll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment You'll be the point person for all APAC-related demand generation campaign operations and new implementations. You'll obsess over the operations of our lead ingestion and lifecycle to ensure proper follow up by sales, ultimately maximizing the efficiency of every lead. Collaborate with APAC marketing and sales to make pipeline generation more efficient through campaign creation and optimization. You'll proactively partner with data science and engineering as you own and elevate lead scoring, nurtures, and MQL threshold initiatives, ideally driving out-of-the-box solutions and becoming a true innovator in your domain. You'll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency. You'll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale. Track, test, and analyze data relating to campaign metrics to improve and optimize programs Qualifications 4+ years of professional experience, ideally in Marketing/Sales/Revenue Operations. Comfortable and familiar with APAC customs and culture. Experience with Marketo & SFDC or similar marketing technology stack. Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, API webhooks and lead gen forms, running enrichment for proper data quality needed to route leads, implementing webhooks to operationalize webinars through zoom and demo booking, intent triggers, and lead lifecycle management. Strong experience (with a healthy balance of paranoia) with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent) in order to properly query data sets for email campaigns. Impeccable analytical and conceptual problem-solving skills. Big plus if you have an entrepreneurial hacker's mentality and are energized by finding novel ways to drive revenue to eke out as much yield as possible from a given funnel. Strong ability to operationalize campaign operations management at scale (i.e. we have 20 demand generation employees running campaigns across 3 locales and hope to continue scaling). Excellent cross-functional stakeholder management, presentation skills, and organized communications. Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment. 0 Inbox mentality Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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