Marketing Officer (Lotteries)

Details of the offer

We are seeking an ambitious marketing professional to join the team that runs the iconic MSWA Mega Home Lottery - all to benefit the neuro community.
06th November, 2024Since its launch in 2007, the MSWA Lotteries program has helped us to invest a staggering $48 million in medical research.
Now, having just given away our 30th Grand Prize home in the most recent Mega Home Lottery, MSWA is gearing up to deliver our biggest ever Mega Home Lottery marketing campaign in 2025.
Are you the right person to help us deliver this incredible, iconic campaign? We are looking for a new team member who:
Thinks strategically and analytically, with a keen attention to detailCan juggle multiple projects in a busy environment, through the use of excellent organisation and time management skillsHas a creative and innovative mindsetHas outstanding communications skillsIs able to work as part of a team, as well as proactively and autonomously as requiredIs enthusiastic and brings a positive attitude to working on one of WA's biggest brandsIs passionate about making a difference by using their marketing skillsAs a Marketing Officer, you will utilise your skills and experience to bring MSWA's lotteries portfolio to life – using a range of platforms including paid media channels, eDM comms, social media and community events.
Working closely with another Marketing Officer and our two Senior Marketing Officers, you'll play a key role in executing two Mega Home Lottery campaigns per year, along with our other lotteries products. You'll also work alongside five-time Campaign Brief Agency of the Year, The Brand Agency, to deliver assets for one of the largest, most varied media plans in Western Australia.
Some of your core tasks will include: Assisting with the creation of prize packages for lotteriesContributing to our creative campaign development, including attending 2 x Mega Home Lottery TV shoots per yearLiaising with suppliers, creative and production agencies, and other MSWA departmentsImplementation and execution of a variety of end-to-end campaigns through channels including Meta and Google AdwordsCreating and managing social media contentAttending Mega Home Lottery events and interacting with our Clients and SupportersBriefing and proofing creative produced by both MSWA's in-house design team and our creative agencyManaging campaign budgets, tracking ROI, and optimising marketing investmentsAssisting in the drawing of prizes and contacting our lucky winnersEnsuring all lotteries are compliant with all relevant marketing and lotteries regulationsThis is an exciting and varied role; no two days will be the same. And with our most exciting campaign ever planned for 2025, now is the time to join the team!
Your toolkit: At least two years of experience assisting with the development and execution of successful multi-channel marketing campaigns, with retail products/brand experience very desirableA broad range of marketing skills such as social media, brand, digital, marketing, communications, media, PRSolid analytical skills to discover customer insights and continuously improve marketing effectivenessExcellent communication and interpersonal skills, including the ability to write with a brand's tone of voiceAble to contribute creative ideasCapability in CMS and eDM systems, with Salesforce Marketing Cloud desirableCapability in Microsoft OfficeWork sensitively with key stakeholdersA NDIS Workers Screening Check (or willingness to obtain – we can help you there if so)And the benefits? As a not-for-profit organisation we are fortunate to be able to offer generous salary packaging options to all our employees. Currently, up to $18,500 can be packaged to cover things like living expenses, mortgage payments, or car leasing – this means you pay less tax on your income!
We also offer generous leave policies, discounts on major retailers and an opportunity to do (what we think is) challenging and rewarding work every day. But above all, you will be a part of our purpose at MSWA to empower Western Australians living with neurological conditions to live their best life.
Do you believe in life not limits? If you're prepared to join us in making a significant impact, apply now and let's discuss what life at MSWA looks like.
For a confidential conversation, please email ******.

#J-18808-Ljbffr


Nominal Salary: To be agreed

Job Function:

Requirements

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