As ING's Marketing Manager – Wealth, you'll responsible for leading the development and execution of full funnel, data-driven marketing programs to deliver key product awareness, sales, engagement and retention outcomes for our Wealth tribe within the Retail Bank.
Reporting to Chapter Lead, Product & Customer Marketing, you'll be the key partner for Product Owners from the Wealth and Customer Intelligence (CI) tribes. You'll live & breathe the market, product & competitor landscapes, share learnings, recommendations and insights with key stakeholders. This includes implementing, liaising and sharing best practices with ING Global.
If you are a people leader, are known as a curious and motivated senior marketer with experience driving effectiveness against key metrics and a deep understanding of CRM, digital & data driven marketing tactics across paid, owned and earned channels, then this is the role for you! What you'll do Develop and optimise the annual and quarterly marketing plans that complement and deliver on the strategic product priorities, roadmap and key KPIs.Lead the development of differentiated product CVP updates that highlight the customer benefit/value.Oversee the development and execution of data-driven campaigns from acquisition through to customer engagement & retention.Partner with peers to develop cross portfolio customer marketing programs to deepen relationships with our customers.Drive a high performing culture of commercial accountability, continually optimising marketing campaign performance to deliver bank KPIs, whilst also driving creative excellence.Work with the Digital and CI tribes; drive a growth marketing mindset to develop and lead the requirements for test & learn pilots across key digital channels (e.g. email, display, social, website, search, blog etc).Manage the ongoing monitoring & optimisation of marketing programs via Tableau dashboards, showcasing performance against key metrics in business forums: e.g. Wealth Town Halls, Marketing Town Halls and QBRs.Manage priorities and capacity, ensuring the team is on track to deliver agreed upon outputs for each sprint, maintaining consistency in communication through frequent dialogue with cross tribe dependencies and sharing of resources between teams.What we're looking for Excellent understanding of Retail Banking and portfolio dynamicsUnderstanding propensity models & fluent with customer data with a good understanding of test and learn frameworks, propensity tools and segment marketing approaches10+ years' experience in a financial services Marketing role, ideally focussed on integrated Product Marketing within a marketing organisation or agencyExperience managing high performing teamsExposure to working with customer and intelligence functions (for analytical and targeting purposes)Proven experience in managing vendors and governanceDesire to learn about our business and customers – all roles provide opportunities to contribute and add value through collaboration and proactive relationship buildingAbility to 'think like a customer' and to simplify the experienceWhat's in it for you?
Discounted ING Health InsuranceAn additional Rest Day to support your wellbeingAn IMPACT day to volunteer on an approved sustainability activityAbout Us
At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too.
When you come to work at ING, you're joining a team where individuality isn't just accepted, it's encouraged. We've built a culture that's fun, friendly and supportive – it's the kind of place where you can be yourself and make the most of whatever you have to offer.
We give people the freedom to think differently, take ownership of their work, and make great things happen. We're here to help you get ahead. And with our global network, there's plenty of scope to take your career in new directions, perhaps even ones you've never considered.
We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.
Sound like the kind of place you'd feel at home? We'd love to hear from you.
(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)
Need more? Contact Skye Griffiths on ****** Applications close Thursday 11th July
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