The Brand Aid (TBA) provides fractional CMO leadership to Meir, an Australian family-owned luxury tapware brand based in Melbourne. Meir is now looking for a Marketing Manager to join the marketing team, either in-house or contracting through The Brand Aid.
We are looking for a generalist marketer for this highly executional role, responsible for implementing marketing initiatives and campaigns as directed by the CMO. This person will efficiently handle projects, enabling the CMO to focus on high-level strategy.
Success in this role requires excellent organisational skills, creativity, and a proactive approach to completing tasks with minimal supervision.
The role offers exceptional flexibility in days and hours to facilitate real work-life balance. Depending on the candidate, employment arrangements can be either:
- Full-time or permanent part-time employee of Meir (min. 4 days per week).
- Contract role, employed by TBA. This would initially be a six month contract, with the view to extend for the right candidate. Must hold an ABN if you're interested in the contract role.
This is a hybrid role with three days per week working from Meir's office in Albion, but there is complete flex as to the days and times. The role can start in Feb or April, but there's flexibility.
Key ResponsibilitiesCampaign Execution & ManagementExecute marketing campaigns across digital and traditional channels following CMO briefsManage day-to-day activities on Google AdWords, Meta, and advertising platformsCreate and optimise email campaigns via Klaviyo (minimum 2/month) with A/B testingMonitor campaign budgets and performance metricsSupport quarterly product launch strategiesExecute EDM campaigns with segmented audience strategiesCoordinate between teams for campaign asset deliveryWork closely with clients and stakeholders to meet campaign objectivesTrack and report on campaign performance metricsSupport new product launches and promotionsCopywriting for all channels and communicationsProject & Task ManagementManage marketing project Trello boards with clear task assignments for all marketing, content and web dev activitiesSet and track project timelines and deadlinesCoordinate resources across teams efficientlyEnsure project delivery on time/budgetMaintain workflow documentationProcess and prioritise incoming requestsTrack project progress and milestone achievementCommunicate updates and roadblocks promptly to CMOCross-team coordination through established channelsPartnership & Event CoordinationManage content partnership logisticsTrack influencer deliverables against contractual obligationsCoordinate product gifting programme with clear guidelinesAssist with trade show preparation and logisticsTrack partnership ROI and performance metricsSupport ambassador programme managementCoordinate exhibition events and trade showsHelp prepare event collateral and materialsSupport sponsorship implementation and trackingMarketing OperationsManage marketing inbox and enquiries with prompt responsesCreate monthly stockist newslettersUpdate stockist marketing materialsSupport sales team with presentationsProcess stockist enquiries and requestsCoordinate with external suppliersTrack stockist engagement metricsManage monthly invoicing processesMaintain accurate documentation of all activitiesUpdate marketing calendars across all channelsReporting & AnalyticsUpdate weekly performance dashboards for CMO reviewTrack competitor activities and pricingMonitor market trends and opportunitiesDocument campaign performance and ROIMeasure partnership and campaign effectivenessMonitor budget utilization and ROIReport on stockist engagement metricsUse analytics tools to gather market insightsReport toCMO
Responsible forNo direct reports but will be working closely with the content and social media coordinator and agency/freelancer vendors.
SkillsBrand managementCopywritingCRMYou've got hustle, solution-focused, proactive, always looking to learn and grow.
#J-18808-Ljbffr