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The Cheesecake Shop is more than just a household name across Australia and New Zealand — it's a brand that stands for quality, exceptional customer service, and, of course, delicious cakes! As a well-established franchise with over 240 stores, we've built a legacy of excellence, but we still keep that close-knit, small business feel.
As we enter an exciting new phase of growth, we're looking for an innovative and dynamic Marketing Manager to join our passionate team. This is your chance to make a lasting impact on a beloved brand while leading transformative marketing initiatives during an exciting period of change.
With hybrid working options — 4 days a week in our vibrant Head Office in Fairfield East, Sydney, and the flexibility of Fridays from home — this is an opportunity to thrive in a supportive, creative environment. We're a company that values learning and development, so if you're looking to grow your career in marketing, this role is for you!
Your Role & Responsibilities As Marketing Manager, you will be the driving force behind strategic campaigns and initiatives that will shape the future of our brand across Australia and New Zealand. Your key responsibilities will include:
Campaign Management: Plan, execute, and optimize national marketing campaigns across our ANZ calendar, ensuring alignment with business objectives and audience engagement.Collaboration & Innovation: Work closely with creative and media agencies to bring bold ideas to life, coordinating new product launches and innovations with both internal and external stakeholders.Data-Driven Decisions: Collaborate with our analytics team to assess campaign performance, providing insightful post-campaign analysis and recommending strategies to enhance future efforts.Team Leadership: Oversee and mentor the Marketing Executive, fostering a positive and productive work environment where ideas and growth are encouraged.What We're Looking For The ideal candidate is someone who is driven, detail-oriented, and eager to make an impact in a fast-paced, evolving business. If you have:
A tertiary qualification in Marketing or a related business discipline5+ years of proven marketing experience, ideally within the retail food and/or franchising sectorA passion for marketing and an ambition to grow within the industryStrong organizational and time management skills, with an eye for detailExcellent written and verbal communication skills, and the ability to engage with a range of stakeholdersA team player mindset with the ability to build strong, collaborative relationshipsThen we'd love to hear from you!
Why Choose The Cheesecake Shop? Hybrid Working: Enjoy the flexibility of working from home every Friday.Career Development: We believe in fostering talent and providing opportunities for professional growth within a supportive team.A Brand You Love: Be part of a beloved brand that's a staple in homes across Australia and New Zealand.Competitive Salary: Your experience is valued — salary negotiable based on expertise.Ready to Join Us? If you're excited about the opportunity to make an impact and take your career to the next level, we want to hear from you! Apply today by submitting your resume and cover letter via Seek.
The Cheesecake Shop is an equal-opportunity employer and welcomes applicants from all backgrounds.
Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have in a marketing role? What's your expected annual base salary? To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
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