Marketing Manager - Adelaide Based(We are based in the center of the city in a newly renovated office) Company Profile Prophecy International Holdings Limited (ASX: PRO) is a leading Australian designer and developer of innovative business software.
Prophecy has developed a 40-year track record helping customers to secure the enterprise, repel cyber threats and deliver valuable business insights.
It helps companies make better decisions faster to protect and improve their operations.
Through its two lead products, Snare and emite, selling B2B and B2G, Prophecy serves the large and growing global markets of Contact Centre Analytics and Cyber Security.
emite provides a fully featured SaaS-based real-time and historical Customer Experience (CX) intelligence and analytics platform, with dashboards, wallboards, KPI, and orchestration products for Contact Centre environments.
The Snare cybersecurity product suite is a highly scalable platform of Centralized Log Management and Security Analytics products designed to enable customers to detect and manage cyber threats in real-time and maintain regulatory compliance.
Prophecy is trusted by a broad spread of blue-chip clients across the banking, healthcare, government, defence, utilities, transport, manufacturing, retail and energy sectors.
Its software products, emite and Snare, are deployed at more than 4,200 sites globally, with a customer base including some of the world's most powerful brands.
Our Vision Exceeding customer expectations and earning their loyalty.Investing in motivated employees.Delivering sustainable profit and increasing shareholder value.Expanding global markets through innovative and collaborative partner programs.Developing competitive products through R&D, partnerships, or acquisition.Role Purpose: The Marketing Manager plays a pivotal role in driving the company's growth and brand presence.
This position is responsible for developing and executing strategic marketing plans that align with the company's vision and objectives.
The Marketing Manager will lead efforts to attract and retain customers, enhance brand awareness, and ensure the effective use of marketing resources.
Reporting directly to the CEO, this role is crucial in shaping the company's market positioning and competitive edge.
Key Responsibilities: Strategic Planning: Develop and implement comprehensive marketing strategies to achieve business objectives.Campaign Management: Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.
).Market Research: Conduct market research to identify opportunities, trends, and customer preferences.Brand Management: Maintain and enhance the company's brand image and ensure brand consistency across all marketing initiatives.Budget Management: Manage the marketing budget, ensuring cost-effective allocation of resources.Performance Analysis: Monitor and analyze the performance of marketing campaigns, using data to optimize strategies and improve ROI.Stakeholder Collaboration: Work closely with sales, product development, and other departments to align marketing strategies with business goals.Content Coordination: Collaborate with product and sales teams to ensure all marketing content is accurate, relevant, and aligned with the company's objectives and customer needs.Asset Management: Oversee the management and utilization of company marketing assets, ensuring they are effectively used and maintained.Outsource Coordination: Work closely with the current marketing outsourcing provider to ensure seamless integration and execution of marketing strategies.Website Management: Maintain and improve the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.Qualifications: Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
Skills: Strong analytical and project management skills.Excellent communication and interpersonal skills.Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).Creative thinking and problem-solving abilities.Ability to work under pressure and meet deadlines.Direct Reports: The Marketing Manager will have one direct report, a Graphic Designer, to support the creation of visual content.
Performance Metrics: Campaign ROI: Measurement of the return on investment for marketing campaigns.Customer Acquisition: Number of new customers acquired through marketing efforts.Brand Awareness: Increase in brand recognition and positive brand perception.Market Share: Growth in market share within the industry.Lead Generation: Number and quality of leads generated.Customer Retention: Improvement in customer retention rates.Website Performance: Metrics such as website traffic, bounce rate, and conversion rates.Please note the following: Only applicants with a valid right to work in Australia will be considered.How to Apply Please follow the instructions to apply via Seek.
Your application should include:
A brief Cover Letter outlining your suitability for the role.A current CV / Resume with contact details of at least two referees (who will only be contacted with your consent following the interview).As an equal opportunity employer, we value diversity and are committed to fostering a workplace that is respectful, welcoming, and inclusive where people are supported to draw strengths from their identity, culture, and community.
We value the integral dignity of each person, and we encourage applications from all.
We offer our staff a competitive salary package and a supportive working environment.
If you want to join a global ASX company where you will have diversity and the ability to grow your career, apply now. Join our team and shape the future with us.
We can't wait to hear from you. Only shortlisted candidates will be contacted. No Recruitment Agencies Please.
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