Up to $150,000 for an outstanding candidate
We are greyhound lovers who support the exciting and vibrant sport of greyhound racing at every stage of the lifecycle from breeding, racing to retirement. Greyhound Racing SA (GRSA) is a body charged with providing strategic direction and leadership of the industry in SA. In its role GRSA promotes the exciting racing aspect of the industry, but also the equally important welfare and forever homing of our animals once their athletic careers are completed through numerous pathways. Through its commercial work GRSA aims to ensure the sustainability and long-term commercial viability of the industry for the benefit of participants, partners, and the community.
Role Summary We are seeking a highly motivated and experienced Marketing Manager to join our high performing team. Reporting into the Chief Operating Officer and leading a small team of direct and indirect reports, the Marketing Manager will be instrumental in developing and executing a comprehensive marketing strategy that drives growth for GRSA across its full business mix. The ideal candidate will be an experienced marketing all-rounder and possess a blend of analytical expertise, strategic thinking, and creativity to effectively engage our diverse audiences.
Responsibilities Develop and execute comprehensive marketing strategies to enhance the brand presence of Greyhound Racing SA and its various business components including Greyhounds as Pets SA, McQueens Tavern, Chasers Restaurant, members clubs and digital platforms.Development and implementation of marketing calendar, identifying events and campaign periods to promote greyhound racing and rehoming initiatives.Manage our adoption lead generation and optimise rehoming opportunities.Utilize analytical tools and market research to identify target markets, segment audiences, and optimize marketing campaigns.Management and delivery of marketing campaigns on time and to budget.Analysis and reporting of marketing performance to achieve optimal ROI.Create compelling and persuasive copy for various marketing materials, including advertisements, social media posts, email campaigns, and website content.Manage effective and strategic supplier relationships, ensuring the timely delivery of high-quality marketing materials and services.Build strong relationships with all internal stakeholders and regularly consult on marketing initiatives.What success looks like The Marketing Manager will use a combination of hard and soft skills to drive growth for a business. Some signs of success include:
Data-driven - use of data to make informed decisions and identify growth opportunities. Data analysis to understand consumer behaviour and the effectiveness of different marketing approaches.Creative - develop campaigns and slogans that are creative and effective.Analytical - analyse situations and statements to determine their validity and interpret the data to identify trends and patterns.Curious - always learning and evaluating new information about marketing trends and consumer behaviour.Adaptable - to issues and solve problems throughout a marketing campaign.Sales-minded - to lead the customer to make a purchase.Good people skills - to communicate effectively with stakeholders across the organization, including senior leaders and external partners and lead their staff.Effective internal and external stakeholder comms and inspired inclusive team direction.What's in it for you Rewarding role with no two days the same.Shape the future of Greyhound Racing in SA.Join a team of talented and experienced professionals.Continual learning and development in your role.Skills and Experience Tertiary qualification in marketing or related field.Proven track record of success in marketing roles, with a minimum of 5 years of experience in a similar capacity.A background in racing, sports, entertainment or a similar industry will be highly regarded.Strong analytical skills and a curious mindset, with the ability to interpret data and insights to drive marketing decisions.Experience working across multiple brands at the same time with the ability to tailor approaches.Below the line marketing experience.Exceptional writing and communication skills, with a keen eye for detail and creativity.Strong experience in target marketing techniques, segmentation strategies, and customer relationship management.How to Apply If you are a self-starter and this sounds like you, please apply via SEEK or send your CV and Cover Letter to ******
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a marketing manager?How many years' experience do you have in a marketing role?Do you have experience with Search Engine Optimisation (SEO)?How many years of people management experience do you have?How many years' experience do you have in market research?How many years of project management experience do you have?Do you have a current Police Check (National Police Certificate) for employment? #J-18808-Ljbffr