Brand Management (Marketing & Communications) Working at our national headquarters based in Perth or Melbourne, we are looking for an experienced Marketing Manager with a commercial mindset to join our dynamic Marketing Team.
This newly created position would suit an experienced Marketing Manager who has worked within marketing acquisition, channel and sales focused organisations.
This is an outstanding career opportunity for the right candidate with a long runway for growth in a fast paced and exciting national business.
Key responsibilities include: Developing the marketing campaign calendar from inception to execution including development of all key assets and content for MAB Broker Groups.Assist in enhancing brokers digital and offline presence and deliver initiatives that help drive client acquisition.Assist in the development of materials or marketing related process (for the whole group) that assist brokers to deliver better customer experiences.Support customer retention strategies with the focus at a group level to benefit all brokers through areas like campaign development.Develop and execute a social media calendar and library for use by MAB partners.Manage the marketing requirements and setup, together with the wider MAB team for new brokers joining MAB including website creation and personalisation, sales support materials, social media accounts and branded materials.Act as the brand ambassador to ensure a cohesive business image and consistent brand across all brokers and in market.Act as a point of contact for the review and approval of all materials, campaign and in market activity developed by Head Office and individual brokers.Develop materials that support MAB's refined value proposition and offering in market including sales materials and website.Manage a range of website activity to ensure website is competitive, on brand and supports new customer enquiries for the brokers by:Developing central branded content that supports all brokers SEO.Initiatives that help drive organic consumer enquiries.Manage listings, reputation management (reviews) and positioning in market supports all broker business.Develop high level marketing reporting across key metric.Who we're looking for? You're a people person with a fantastic ability to articulate and deliver on a plan.
You will know how to coordinate multiple stakeholders in the business and prioritise activity to deliver results.
6 years' marketing experience and at least 2 years in a similar role.Outstanding verbal and presentation skills.Strong planning and organisational skills with the ability to take initiative, multi-task and prioritise.Strong attention to detail.Motivated and positive attitude with the ability to work under pressure.AFG employees have access to benefits including flexible working arrangements, secured buildings with end-of-trip facilities, business casual dress and a social calendar of events.
You will have the ability to liaise with and learn from our senior and executive team as well as learning and career development opportunities and access to an education assistance program.
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