Marketing ManagerLocation: Melbourne, Australia13 months fixed-term contractOur mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.About the role:We're on the lookout for a Marketing Manager for a fixed-term contract (maternity leave cover) with a talent for writing compelling copy and managing digital marketing campaigns.This role involves overseeing marketing communications, driving digital marketing efforts, managing marketing operations and processes, and creating effective lead workflows tailored to the buyer's journey for schools across our channels. Working collaboratively across internal and external teams, the Marketing Manager will execute strategic marketing plans and report on performance and outcomes.How you will make an impact:Deliver marketing and communication initiatives across various channels, including web, email, social, and print collateral.Craft and communicate compelling "stories/messages", ensuring messaging aligns with strategic goals and brand guidelines.Combine market insights, product knowledge, audience characteristics, and marketing objectives to write persuasive promotional content that drives sales of Jacaranda products.Serve as the team's lead EDM technologist, with experience in Adobe Campaign a plus.Own the marketing website, ensuring it's updated with relevant, customer-focused content.Collaborate with the National Marketing Manager to design and deliver effective lead-generation campaigns and manage the lead flow for all marketing.What we are looking for:3–5 years of marketing experience, with a strong focus on copywriting (please provide any links to portfolios or copywriting examples if available).Proven project management expertise working with cross-functional teams.Experience in planning and executing marketing campaigns, as well as analysing large amounts of data to determine the campaign's success.Proficiency with Excel, Wordpress, Adobe Photoshop/InDesign, HTML, Salesforce, and EDM platforms (we currently use Adobe Campaign for EDMs).Experience in the Educational Publishing and/or Education industries would be an asset.About Wiley:Enabling Discovery, Powering Education, Shaping Workforces.We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society's advancement, and giving seekers the help they need to turn their steps into strides.Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley's headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
#J-18808-Ljbffr