Adventure Park Geelong, Victoria's biggest water theme park presents a fantastic career opportunity for an experienced marketing manager.
Adventure Park Geelong is a regional based 50-acre theme park offering a wide array of over 21 state of the art world class rides and attractions including water-based and dry rides that cater to families, thrill-seekers, and leisure travelers. With an emphasis on providing memorable experiences, Adventure Park is dedicated to being a nationally award winning leading destination for family fun and excitement in Australia. We're looking for a talented and passionate Marketing Manager to join our full time team and lead the brand to new heights.
About the role … The Marketing Manager will be responsible for developing and executing innovative marketing strategies to drive Adventure Parks ticket sales, enhance brand awareness, and build customer engagement. This role will oversee digital marketing, social media, advertising, partnerships, and public relations efforts, with a focus on increasing ticket sales and customer loyalty. You'll work closely with the leadership team to ensure consistent branding and messaging, and will be the driving force behind creative campaigns and promotions. Overseeing and growing the awareness of the Adventure Park brand nationally, you will work directly with the managing directors to ensure the vision of being Victoria's best water theme park is achieved.
Key Responsibilities: Strategic Marketing Planning:Develop, execute, and refine the annual marketing plans aligned with business goals.Identify new opportunities to increase revenue, drive park attendance, and boost brand visibility.Conduct market research to understand target audiences, consumer trends, and competitive landscapes.Campaign Development:Plan and manage multi-channel marketing campaigns, including digital, print, outdoor, and radio.Work with creative teams to produce compelling content for advertisements, email newsletters, social media, and the website.Monitor and optimize campaigns for ROI, adjusting strategies as needed.Digital & Social Media Management:Manage and grow Adventure Park's online presence across social media platforms (Facebook, Instagram, etc.) to engage and attract customers.Oversee the park's website, ensuring it's optimized for user experience and regularly updated with fresh, relevant content.Implement SEO strategies and manage Google AdWords, display advertising, and retargeting campaigns.Public Relations & Partnerships:Build relationships with media outlets, influencers, and local tourism organizations.Lead the development of press releases, media kits, and promotional materials.Coordinate events, sponsorships, and collaborations with local businesses and tourism bodies.Customer Experience & Loyalty:Analyze customer feedback and reviews to improve the park's offerings and marketing messaging.Develop loyalty programs, seasonal offers, and special promotions to enhance visitor retention and satisfaction.Budget Management:Oversee the marketing budget and allocate resources efficiently across channels.Track and report on marketing performance, making data-driven decisions to maximize ROI.Qualifications: Bachelor's degree such as Marketing, Communication's or Digital with demonstrated experience in marketing strategy.3+ years of experience in marketing management, ideally within the leisure, hospitality, or entertainment industry.Strong understanding of digital marketing, including SEO, PPC, social media, and email marketing.Excellent communication skills, both written and verbal.Experience with marketing analytics tools (Google Analytics, social media insights, etc.).Creativity, attention to detail, and ability to work in a fast-paced environment.Knowledge of the local tourism market in Geelong or regional Victoria is a plus.What We Offer: Permanent role with immediate startCompetitive salary package to reflect qualifications and experience.Access to the park's attractions and discounts.A fun and dynamic work environment with opportunities for career development.The chance to make a lasting impact on the growth of Victoria's leading theme park.How to Apply: Please send your CV and a cover letter detailing your relevant experience and explaining why you're a great fit for Adventure Park Geelong to .
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