Queensland Rugby League is seeking a dynamic and experienced Marketing Manager to join our team. If you have a passion for sports and a talent for executing engaging campaigns, this is your chance to be involved with one of Australia's most beloved sports.
WHAT YOU'LL DO As the Marketing Manager, you'll lead the charge in executing the marketing strategy for the Queensland Rugby League including the legendary Queensland Maroons. Reporting to the Senior Marketing & Events Manager, you'll run daily marketing operations, develop and launch impactful campaigns and boost brand visibility across all channels. You'll collaborate on strategy but take full ownership of execution, ensuring business goals are met.
Ready to tackle your next challenge? Here's more on what you'll be doing:
Lead the creation and execution of integrated marketing campaigns that align with major business and brand strategies. This includes setting campaign goals, managing timelines, and overseeing deliverables across digital, print, and event-based channels. Manage the end-to-end process of marketing campaigns, including concept development, execution, and evaluation. Work closely with the Consumer Business Executive to enhance the Maroons Shop e-commerce platform, driving product launches, promotions, and consumer engagement initiatives to meet revenue targets. Develop and implement strategies to attract new fans and deepen engagement with existing audiences. Lead the marketing efforts for major Queensland Rugby League & Queensland Maroons events, including fan engagement and activations ensuring the brand experience is consistently elevated.Work with relevant Community Rugby League and Statewide Competitions project leads to develop marketing campaigns that enhance programs and initiatives.Lead internal briefings for marketing campaigns, coordinating with designers, videographers, commercial partners and external marketing partners and/or agencies as relevant. WHAT YOU'LL BRING A passion for Sport and Entertainment and an understanding of how fans consume and engage. A proven ability to develop and maintain quality relationships and deliver superior outcomes.
You'll also possess:
Minimum of 5 years' experience in a marketing environment. A tertiary qualification in a related field (desired).Significant experience developing and executing innovate marketing strategies.Excellent relationship building and communication skills with internal and external stakeholders.Proven experience in developing and executing marketing strategies using Meta Ads Manager and Google Ads Manager to drive campaign performance and engagement.Proficiency with Adobe Creative Cloud.Understanding of Salesforce Marketing Cloud or similar email marketing platformsHigh level of autonomy, with the ability to manage multiple projects and make strategic decisions independently. A BIT ABOUT THE ROLE This is a permanent full-time position based in Milton. QRL remunerate based on the position to ensure gender pay equity in sport and the salary for this position is $100,000 plus superannuation. And just when you thought it couldn't get any better… you also receive five weeks leave each year, an allocation of funds to use for professional development and other attractive benefits. We're proud of our workplace and our employees are too.
We are committed to creating an inclusive environment that is representative of everyone in our Rugby League community. We encourage applications from people of all genders and ages, First Nations peoples, individuals with disabilities, LGBTQ+ individuals, and people from multicultural communities. Please help us to understand if there are any reasonable adjustments we can make to the recruitment process to assist your application.
HOW TO APPLY Please click the "apply now' button in Seek. We would love to hear your 'why' so if you can write us a couple of points in a cover letter around this, we would greatly appreciate it.
Got questions? Just send an email to [email protected] and we will be in touch as soon as we can.
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Please do not email your application; please submit your interest via the Seek platform.