We are seeking a strategic Marketing Manager to join a global company that is a leader in its field.
Our ideal marketer will have experience across both B2B and B2C, with a background in working with premium brands.
Marketing to both B2B and B2C, you will develop and execute data-driven strategies that align with business objectives, driving lead generation, customer acquisition, and retention across multiple channels.
What we're looking for:
Extensive experience in digital marketing, with a minimum of 2 years managing a team
Experience working with a premium brand
Experience supporting events/tradeshows
Knowledge of e-commerce best practices
Experience developing and executing effective digital marketing strategies in both B2B and B2C environments
Demonstrated success in B2B lead generation, account-based marketing, and sales enablement
Experience with SEO/SEM, social media marketing, and omnichannel strategies, including e-commerce
Strong data analysis skills to inform marketing strategy and campaign optimisation
Proficiency with marketing platforms like Google Ads, PMAX, and social media ads (Facebook, Instagram, Pinterest), as well as GA/GA4
In this role you will:
Develop and execute digital marketing strategies across paid media, SEO/SEM, social media, and content.
Implement tracking models to measure and optimise campaign effectiveness across channels.
Lead B2B marketing, including account-based strategies, content, and lead nurturing to boost pipeline growth.
Build and execute e-commerce strategies to increase traffic and conversions.
Collaborate with sales and business teams to align B2B and B2C marketing efforts.
Use analytics to identify growth opportunities, particularly in B2B.
Support tradeshows and events to drive awareness in new markets.
Manage 2 direct reports and one overseas dotted line report.
Looking for a new team that will value you and your work ethic? I want to learn more about you and share more about your new team.
For more information on this opportunity please contact Holly at BLACKROC for a confidential chat on 0452 572 940 .
Alternatively, if this isn't the right opportunity for you but you're interested in other opportunities within the Digital Marketing industry in Brisbane, feel free to contact me: ******
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