Job Type: Full-time (38 hr/ week) Salary: $75,000 - $85,000 About Soonta Group: Established in 2008, Soonta began as a small eatery on Waymouth Street with a simple mission: to bring joy through delicious, nutritious meals.
Today, nearly 15 years later, Soonta has flourished with 19 franchise stores across South Australia and Queensland.
Despite our growth, our core values remain rooted in bringing people together through food that inspires joy and connection.
About the Role: As a Marketing Manager at Soonta, you will play a vital role in expanding our brand and reaching new audiences.
Your primary responsibilities will include developing targeted marketing plans, leading marketing initiatives, analyzing customer insights, and collaborating across teams to enhance customer engagement.
Key Responsibilities: Develop positioning strategies, identify target audiences, and create marketing plans for various channels and customer segments.
Oversee the execution of marketing programs, leveraging internal resources to drive successful collaboration.
Analyze market insights, trends, and best practices to guide strategic planning.
Maintain analytics across platforms, gathering insights for campaign improvement and presenting formal recommendations.
Partner with email, performance marketing, and web teams to enhance lead-nurturing strategies.
Additional Responsibilities: Develop and direct creative briefs for advertising across print, digital, and video platforms.
Plan and execute multichannel campaigns, ensuring message alignment throughout.
Manage content updates for customer touchpoints, budget adherence, event participation, and process documentation.
Gather customer insights to inform outreach, increase conversions, and generate qualified leads.
Track and analyze marketing efforts to identify areas for improvement.
Present strategies, campaigns, and budgets to internal and external stakeholders Required Skills and Qualifications: Proven success in developing effective marketing plans and campaigns.
Strong written and verbal communication skills.
Exceptional project management and multitasking abilities.
Creativity combined with a metrics-driven approach to marketing.
Experience with CRM tools and marketing automation.
Preferred Skills and Qualifications: Bachelor's degree (or equivalent) in marketing, business, or a related field.
Proficiency in online marketing and social media strategies.
Experience in designing interactive applications and networking platforms.
Media industry contacts and willingness to travel.
Rewards: Employee Discounts Performance Bonus Work Authorization: Required: Australia Join Soonta and help us spread joy through flavorful and fresh cuisine!